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Head of Marketing & Growth

AelfSingapore, Pedra Branca, Singapore

24 days ago

Job description

1 month ago Be among the first 25 applicants

Join Our Growing Team!

We’re looking for a driven individual contributor with a passion to lead, to join us on our journey to shape the future of Web3. If you thrive in a fast-paced environment and love solving meaningful challenges, this opportunity is for you!

About Us :

aelf is an AI Layer 1 blockchain network that leverages the robust C# programming language. It integrates AI innovations across its digital mediums, dApp ecosystem, and an AI agent framework to bring user-friendly experiences for developers and end-users.

Job Responsibilities :

Develop and execute comprehensive marketing strategies for Web3 projects, focusing on user growth, community engagement, event planning, and brand visibility.
Demonstrate deep expertise in at least one area of digital marketing while having broad knowledge across all marketing functions.
Utilize data analytics to extract insights, conceptualize strategies, track marketing performance and optimize strategies based on key metrics.
Oversee and execute both online and offline events, acting as a facilitator to drive engagement and build new partnerships.
Build and maintain strong relationships with KOLs, media, and key industry partners to enhance brand exposure.
Manage external and internal communications, ensuring brand consistency and effective messaging.
Engage with the crypto market, leveraging personal trading or industry experience to refine marketing strategies.
Support business development efforts, identifying opportunities to strengthen partnerships and market positioning.
Lead and mentor a high-performing marketing team, fostering collaboration across departments.

Job Requirements :

10+ years of digital marketing experience, with at least 4–5 years in Web3.

Strong hands-on execution skills—must be a doer who takes initiative, leading the team by example and actively contribute to marketing tasks.

Experience in data analytics, with a strong grasp of marketing metrics and performance tracking.

Proven ability to extract insights from analytical data and adjust strategies accordingly.

Team leadership experience, with a track record of successfully managing and mentoring teams.

Strong event management skills, capable of planning, executing, and facilitating both online and offline events.

Familiarity with business development / sales, including partnership building and external stakeholder management.

Excellent communication and strategic thinking skills, with the ability to thrive in a dynamic environment.

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Technology, Information and Internet, Software Development, and IT System Custom Software Development

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Head Of Marketing • Singapore, Pedra Branca, Singapore