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Social Media Executive

Social Media Executive

BYD BY 1826 (SUNTEC) PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
13 days ago
Job description

Roles & Responsibilities

About Us : BYD by 1826 is Singapore’s first integrated automotive-lifestyle brand—where electric mobility meets immersive experiences. More than just a showroom, our spaces redefine urban living by fusing sustainability, innovation, and lifestyle. Our team is passionate about shaping the future of mobility through dynamic events, curated experiences, and brand-driven storytelling.

Role Overview

We are seeking a dynamic and energetic Social Media Executive with an outgoing personality and a passion for engaging audiences. This role is responsible for the day-to-day upkeep of our digital presence, and you will be managing our official social channels, while working closely with marketing, creative and F&B team to craft content that showcases our automotive and lifestyle experiences.

This is an exciting opportunity for someone who thrives in a fast-paced, creative environment and wants to be involved in building an iconic Singaporean-owned business that blends automotive excellence with lifestyle innovation on a global scale.

Key Responsibilities

Social Media Management

  • Draft and schedule posts regularly based on planned content calendars to support car launches, showroom openings, lifestyle events and seasonal campaigns.
  • Maintain and update all official social media accounts (Instagram, Facebook, etc.) where needed.
  • Monitor all platforms for engagement opportunities, respond to comments, DMs, and mentions in a timely, on-brand manner.
  • Monitor and capitalize on emerging social media trends, especially for F&B and lifestyle industries.

Content Creation & Curation

  • Attend all company events and lifestyle activations to capture real-time content (Photos, Videos, IGS / Reels etc.)
  • Support company brand & marketing campaigns through creative content development
  • Work with our internal creative team or external vendors to receive clear direction on campaign needs and posting schedules.
  • Ensure all content aligns with internal and principal branding guidelines before posting.
  • Color grade and enhance visual quality of raw footage

    • Performance & Reporting

  • Track and compile reports highlighting engagement, reach, follower growth and content performance.
  • Stay on top of marketing and social trends, platform updates, and emerging best practices.

    • Qualifications :

  • 1-2 years of relevant experience in social media management. Fresh graduates are welcome to apply as well.
  • Diploma or Degree in Marketing, Communications or related field preferred.
  • Excellent command of English is required; with additional proficiency in Chinese preferred.
  • Experience in Key Opinion Leader (KOL) management and collaboration
  • Proficient in basic editing tools like Premier Pro, Canva or CapCut.
  • Agile and adaptable, able to work in a fast-paced environment.
  • Passionate about storytelling, brand building, and engaging digital communities.
  • Strong knowledge of major social media platforms (Instagram, TikTok, YouTube, Facebook, Instagram, Xiaohongshu)
  • Understanding of social media analytics and content optimization

    • Benefits :

  • Competitive salary and performance-based incentives
  • Opportunities for career growth and professional development
  • Access to exclusive automotive lifestyle events and brand experiences
  • Comprehensive benefits package

    • Tell employers what skills you have

    Sustainability

    Lifestyle

    Social Media

    Photos

    Agile

    Marketing Communications

    Social Media Management

    Mobility

    Canva

    Marketing

    Adaptable

    Copywriting

    Team Player

    Storytelling

    Facebook

    Content Development

    Adobe Photoshop

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    Social Media Executive • D01 Cecil, Marina, People’s Park, Raffles Place, SG