Roles & Responsibilities
About Us : BYD by 1826 is Singapore’s first integrated automotive-lifestyle brand—where electric mobility meets immersive experiences. More than just a showroom, our spaces redefine urban living by fusing sustainability, innovation, and lifestyle. Our team is passionate about shaping the future of mobility through dynamic events, curated experiences, and brand-driven storytelling.
Role Overview
We are seeking a dynamic and energetic Social Media Executive with an outgoing personality and a passion for engaging audiences. This role is responsible for the day-to-day upkeep of our digital presence, and you will be managing our official social channels, while working closely with marketing, creative and F&B team to craft content that showcases our automotive and lifestyle experiences.
This is an exciting opportunity for someone who thrives in a fast-paced, creative environment and wants to be involved in building an iconic Singaporean-owned business that blends automotive excellence with lifestyle innovation on a global scale.
Key Responsibilities
Social Media Management
- Draft and schedule posts regularly based on planned content calendars to support car launches, showroom openings, lifestyle events and seasonal campaigns.
- Maintain and update all official social media accounts (Instagram, Facebook, etc.) where needed.
- Monitor all platforms for engagement opportunities, respond to comments, DMs, and mentions in a timely, on-brand manner.
- Monitor and capitalize on emerging social media trends, especially for F&B and lifestyle industries.
Content Creation & Curation
Attend all company events and lifestyle activations to capture real-time content (Photos, Videos, IGS / Reels etc.)Support company brand & marketing campaigns through creative content developmentWork with our internal creative team or external vendors to receive clear direction on campaign needs and posting schedules.Ensure all content aligns with internal and principal branding guidelines before posting.Color grade and enhance visual quality of raw footagePerformance & Reporting
Track and compile reports highlighting engagement, reach, follower growth and content performance.Stay on top of marketing and social trends, platform updates, and emerging best practices.Qualifications :
1-2 years of relevant experience in social media management. Fresh graduates are welcome to apply as well.Diploma or Degree in Marketing, Communications or related field preferred.Excellent command of English is required; with additional proficiency in Chinese preferred.Experience in Key Opinion Leader (KOL) management and collaborationProficient in basic editing tools like Premier Pro, Canva or CapCut.Agile and adaptable, able to work in a fast-paced environment.Passionate about storytelling, brand building, and engaging digital communities.Strong knowledge of major social media platforms (Instagram, TikTok, YouTube, Facebook, Instagram, Xiaohongshu)Understanding of social media analytics and content optimizationBenefits :
Competitive salary and performance-based incentivesOpportunities for career growth and professional developmentAccess to exclusive automotive lifestyle events and brand experiencesComprehensive benefits packageTell employers what skills you have
Sustainability
Lifestyle
Social Media
Photos
Agile
Marketing Communications
Social Media Management
Mobility
Canva
Marketing
Adaptable
Copywriting
Team Player
Storytelling
Facebook
Content Development
Adobe Photoshop