Talent.com
This job offer is not available in your country.
Manager, Product Marketing (PCD)

Manager, Product Marketing (PCD)

RazerSingapore
1 day ago
Job description

Job Responsibilities :

  • Own the full product marketing strategy and performance for Razer’s keyboard category - leading positioning, pricing, launch planning, and lifecycle management to drive global adoption and revenue
  • Lead the growth and continuous innovation of Razer’s keyboard portfolio
  • Partner closely with Product Development and Engineering to influence feature definition, roadmap prioritization, and ensure market-fit based on user needs and competitive benchmarks
  • Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms
  • Define and lead go-to-market (GTM) plans across key product milestones, working with Brand, Regional Marketing, and Channel teams to deliver impactful launches across all sales channels
  • Conduct market and competitor analysis to identify growth opportunities, product gaps, and key differentiators - translating insights into actionable strategies
  • Collaborate with global Sales, Channel, and Retail teams to support sell-in efforts, create compelling messaging and training tools, and ensure consistent brand execution at every touchpoint
  • Oversee marketing budget allocation for product initiatives and ensure ROI-driven planning aligned with business goals
  • Champion cross-functional coordination, driving alignment across product, design, PR, digital, and regional stakeholders to deliver cohesive marketing campaigns and product experiences

Pre-Requisites :

  • 5-7 years of product marketing experience, preferably in gaming, consumer electronics, or hardware-related industries
  • Proven track record of driving successful GTM strategies and managing global product launches end-to-end
  • Strong understanding of product positioning, pricing strategy, and market dynamics
  • Excellent leadership, communication, and stakeholder management skills across regional and functional teams
  • Analytical and data-driven mindset with the ability to translate insights into actionable marketing plans
  • Self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and gaming
  • A gamer mindset is a plus - familiarity with mechanical keyboards and the gaming peripheral ecosystem is highly valued

    • Are you game?

    Create a job alert for this search

    Marketing Manager • Singapore