Senior Marketing Manager

IQPC is looking for a highly motivated Marketing professional with online and offline marketing experience and a passion for driving results through innovation.

The Senior Marketing Manager covers the planning and execution of comprehensive marketing strategies to drive website traffic, generate leads, and ultimately attract attendees, guests, and sponsors to relevant digital and in-person events using a full range of direct and digital marketing channels across APAC.

The ideal candidate will be highly creative, up-to-date on the latest online media platforms, have knowledge in creating multi-channel marketing campaigns, be social media savvy, able to forge external partnerships, and possess exceptional written communication skills in English and strong organizational abilities.

Responsibilities :

• Conduct detailed response analysis and formulate targeted marketing strategies using our CRM system.
• Develop and implement online content marketing strategies focused on driving traffic to event websites and generating qualified inquiries.
• Manage key marketing channels including SEO, paid search, affiliate marketing, email marketing, and social media.
• Report, analyze, and continuously optimize all marketing channels.
• Forge long-term marketing partnerships with associations, publications, and social media influencers.
• Work closely with internal departments to achieve project objectives.

Requirements :

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