Senior Brand Manager

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Develop and Execute Regional Brand Strategy

Formulate and implement a brand strategy aligned with the company’s global positioning while adapting to the characteristics of different APAC markets.

Localize brand narratives to ensure both consistency and cultural relevance across markets.

Enhance Brand Awareness and Equity

Design and drive initiatives to increase brand visibility, awareness, preference, and loyalty.

Monitor key brand health metrics and apply data-driven insights to refine strategy and execution.

Integrated Marketing & Communication Campaigns

Lead integrated marketing communications (IMC) efforts, both online and offline, supporting product launches, seasonal campaigns, and key brand moments.

Coordinate cross-channel assets such as advertising, PR, influencers / KOLs, and social engagement.

Digital Marketing and Social Media

Develop digital strategies including content marketing, social media planning, SEO / SEM, and e-commerce performance campaigns.

Collaborate with internal teams and external partners to optimize digital presence and ROI.

Regional Collaboration and Team Leadership

Oversee brand and marketing execution across regional markets by working closely with local teams and agency partners.

Lead, mentor, and grow a regional marketing team, fostering a collaborative and performance-driven culture.

Budget and Performance Management

Manage and allocate marketing budgets across markets effectively to maximize returns.

Define KPIs, track campaign performance, and continuously improve marketing effectiveness.

Requirements

Bachelor's degree or above in Marketing, Communications, Business, or a related field; MBA is a plus.

At least 8 years of relevant experience in brand marketing, including 3+ years of managing APAC markets.

Strong familiarity with market dynamics, consumer culture, and media ecosystems in Singapore, Australia, Japan, Korea, and Southeast Asia.

Deep understanding of brand strategy, IMC, digital marketing, and content development.

Excellent communication, project management, and leadership skills with a cross-cultural mindset.

Proficiency in English and Chinese (written and spoken); multilingual abilities are a plus.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Advertising, Art / Creative, and Project Management

Industries

Accommodation and Food Services and Food and Beverage Retail

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