Brand and Marketing Executive / Manager

Key Responsibilities

• Develop and execute brand strategies to create, maintain and increase brand awareness and experience for the targeted market and customers for existing and new products.
• Maintain branding integrity and consistency across all company marketing initiatives and communications.
• Carry out market research and analysis to keep up to date with customer and future trends as well as competitor insights.
• Collaborate with / Lead the Graphic Designer and Social Media Specialist to plan and execute campaigns, events; and all communications and media actions on all channels, including online and social media.
• Collaborate with Sales team for specific branding strategies and execution for customers.
• Provide regular reporting and review with vendors (brand owners) for continual improvements on marketing plan and implementation.
• Provide regular reporting and analysis of the success of marketing strategies and activities.
• Attend to product / brand queries and feedback received from social media platforms, emails, etc.
• Managing of marketing budget.