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Global Digital Marketing Manager

Global Digital Marketing Manager

SCREENING EAGLE SINGAPORE PTE. LTD.Singapore
10 days ago
Job description

What will you do

  • Website & CMS management :
  • Manage and continuously improve global websites (Pimcore CMS) and digital platforms such as the Partner Portal.
  • Implement UX enhancements and CRO (Conversion Rate Optimization) strategies to
  • improve user experience and conversion rates.
  • HubSpot operations :
  • Execute and optimize email campaigns, lead nurturing workflows, automation and performance analytics in HubSpot.
  • Ensure seamless integration between HubSpot, CRM and other MarTech platforms.
  • Digital Advertising :
  • Plan, execute and manage paid digital campaigns on Google Ads, Meta (Instagram) and LinkedIn targeting global audiences.
  • Optimize ad performance, manage budgets effectively and deliver actionable reports on campaign KPIs and ROI.
  • SEO & Content :
  • Lead technical SO efforts and develop keyword strategies to improve organic visibility.
  • Oversee content localization using Lokalise to ensure regional relevance and consistency across markets.
  • Localization Management :
  • Coordinate multilingual content workflows (Lokalise and HubSpot / Pimcore)
  • Analytics & Reporting :
  • Monitor and analyse digital performance across channels using GA4, HubSpot and other tools.
  • Report on key metrics such as traffic, conversion rates, CAC.

What we expect

  • Education : minimum bachelor in media, digital tech, marketing communication and relevant fields.
  • 5+ year in Digital Marketing, with at least 2 years hands-on HubSpot experience (certifications preferred) and CMS.
  • Languages : Fluent in English and Spanish (written and verbal).
  • Travel : minimal travel required; depends on business needs and management assignments.
  • Expertise in marketing tools :

    • 1. Google Ads, Meta Ads, LinkedIn campaigns

    2. Familiarity with GA4, CMS (preferable Pimcore)

    3. Basic technology knowledge : HTML / CSS

    4. Proficient in SEO tools such as Ahrefs, SEMrush

  • Global mindset : experience managing multi-region campaigns.
  • Strong project management, budgeting, and cross-functional leadership.
  • Data-driven mindset with experience in performance analysis.
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    Digital Marketing Manager • Singapore