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Assistant Digital Marketing Manager

Assistant Digital Marketing Manager

UPPER SPRING CONSULTING PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
30+ days ago
Job description

Roles & Responsibilities

We are representing our client, a well-established FMCG retailer to look for an Assistant Digital Marketing Manager to complement the existing team.

Job Description

  • Develop and execute the overall digital marketing strategy to support business objectives, ensuring a seamless and engaging online customer journey across all platforms including social media, eStore, and digital channels.
  • Collaborate with campaign leads and cross-functional teams to develop integrated digital media plans, aligning efforts across A&P, Online Business, and CRM to deliver cohesive, full-funnel campaign experiences.
  • Lead content and community management across social media platforms, ensuring brand consistency, timely engagement, and relevance to drive awareness and affinity.
  • Drive and manage the company’s new Retail Media Platform by working cross-functionally with internal teams, brand partners, and external vendors to shape the offering, onboard stakeholders, and drive media monetization opportunities through data-driven ad solutions.
  • Manage digital performance agencies to plan, execute, and optimize campaigns across SEO, SEM, paid social, display, and affiliate channels.
  • Monitor and analyze digital campaign performance using analytics tools to improve traffic, engagement, conversion rates, and ROI across both online and offline channels.
  • Conduct ongoing competitor and digital trend analysis through social listening and digital monitoring tools to uncover opportunities and benchmark performance.
  • Manage digital marketing budgets to ensure optimal investment efficiency, with clear tracking of ROI and performance against defined KPIs.
  • Stay abreast of emerging digital technologies and marketing innovations, proactively applying relevant insights to keep the brand at the forefront of digital engagement.

Requirements

  • Degree holder.
  • At least 3-5 years of relevant digital experience from FMCG industry.
  • Prior experience on ecommerce platform will be considered favorably.
  • Knowledge on SEO / SEM as well as web analytic tools.
  • Possess keen interest in the latest digital and eCommerce trends.
  • Customer-focused with strong reliance on data, analysis and insight.
  • Experience using Google Analytics with a good understanding of UX and the customer journey.
  • Flexible and adaptable to new challenges.
  • Ability to multi-task and adapt to complex, fast-changing work environment.
  • Excellent communication and interpersonal skills.
  • Digitally inclined.
  • Keen interest in social media content development.

    • Tell employers what skills you have

    Digital Media

    Data Analysis

    Social Media

    Marketing Strategy

    FMCG

    Content Management

    Media Platforms Management

    eCommerce

    Digital Campaign

    Trend Analysis

    Digital Marketing

    digital media campaigns

    Manage marketing budgets

    Google Analytics

    conduct competitor analysis

    Web Analytics

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    Assistant Digital Marketing Manager • D01 Cecil, Marina, People’s Park, Raffles Place, SG