BASF South East Asia Pte. Ltd.Singapore, Singapore
30+ days ago
Job description
Main responsibilities
Conduct market research and compile information on market trends, consumer behavior, competitor activities, etc. Perform basic analysis for decision making purpose
Support business planning with internal / external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities
Assist with regional activation plans including tradeshow organization and development of materials.
Assist with the preparation and participation of in-person marketing events to help drive customer acquisition and engagement.
Coordinate and organize product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products / services
Work closely with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities
Creation of electronic direct mailers (eDMs) that will be sent to our customer base to drive key commercial outcomes.
Prepare post-event reports by collecting, analysing, and summarising information.
Requirements
Degree or professional qualification in Marketing / Event Management or a related discipline