Talent.com
This job offer is not available in your country.
Digital Healthcare Marketing Manager

Digital Healthcare Marketing Manager

ASTEROIDEA INTERLINK GROUP PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
23 days ago
Job description

Roles & Responsibilities

Job Description

We are looking for a Digital Healthcare Marketing Manager with hands-on experience in avatar-based content operations and a strong grasp of medical digital marketing strategies targeting the audience.

In this role, you will lead the planning and execution of avatar-led marketing campaigns, drive online patient acquisition, and build sustainable engagement through private domain traffic. You must be well-versed in the regulations and nuances of healthcare marketing, capable of turning medical services into high-converting digital narratives.

Key Responsibilities

  • Develop and execute digital marketing strategies to promote clinic services, including general consultation, physiotherapy, wellness, and specialty treatments;
  • Operate avatars to produce high-quality, platform-native healthcare content across Rednote, TikTok, Facebook, Instagram, etc.;
  • Translate medical expertise and doctor services into accessible, engaging digital content while maintaining compliance with local regulations;
  • Lead cross-platform patient acquisition campaigns, focusing on lead generation, consultation bookings, and retention through CRM / Whatsapp groups;
  • Build and manage private domain operations to nurture long-term patient relationships and drive repeat visits;
  • Collaborate with doctors, designers, and data analysts to align medical credibility with marketing creativity;
  • Monitor campaign KPIs such as consultation conversion rate, avatar content engagement, user growth, and cost per acquisition.

Requirements

  • 3-5 years of experience in digital marketing within the healthcare or wellness sector, or avatar content operations focused on medical services；
  • Fluency in Mandarin Chinese and English (written and spoken)；
  • Familiarity with healthcare consumer behavior, and platform policies around health-related content ；
  • Strong ability to manage avatars or digital personas in delivering professional healthcare messaging；
  • Excellent content planning, campaign management, and ROI analysis capabilities；
  • Deep understanding of medical compliance, privacy, and advertising restrictions.

    • Preferred Qualifications

  • Experience working with avatars for health consultation, wellness coaching, or medical content delivery;
  • Knowledge of patient funnel design, CRM systems and automation workflows;
  • Familiarity with AIGC tools and healthcare CRM analytics platforms;
  • Proficiency in video editing tools to support short-form medical content creation.

    • Why Join Us?

    At AIG, we believe the future of healthcare lies in technology-powered patient connection. By integrating avatars and AI with medical service delivery, we aim to provide accessible, trustworthy, and engaging healthcare content. Join us to help shape the next era of digital health marketing.

    Tell employers what skills you have

    Lead Generation

    Social Media

    Housekeeping

    Healthcare

    Mandarin Chinese

    Targeting

    Digital Marketing

    Video Editing

    Nursing

    Facebook

    Google Analytics

    Nursing Care

    Wellness Coaching

    Service Delivery

    Create a job alert for this search

    Digital Marketing Manager • D01 Cecil, Marina, People’s Park, Raffles Place, SG