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Digital Strategy & Product Innovation Manager

Digital Strategy & Product Innovation Manager

THE EDGE PARTNERSHIP HOLDINGS PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
9 days ago
Job description

Roles & Responsibilities

About the Company

Our client is a prominent player in the regional events and hospitality space, widely recognized for hosting large-scale international exhibitions, conferences, and corporate functions. With a reputation for operational excellence and innovation, the organization offers flexible event spaces, award-winning services, and advanced digital infrastructure, all designed to deliver seamless, high-impact experiences.

Key Responsibilities

  • Design and lead holistic digital marketing strategies across web, mobile, and social platforms to enhance brand visibility, grow digital traffic, and convert online sales.
  • Drive online revenue growth through new digital channels, optimizing direct booking capabilities and e-commerce offerings.
  • Lead the innovation, development, and lifecycle management of digital products, identifying customer needs, building business cases, and executing market launches.
  • Collaborate closely with Sales, Operations, and Technology teams to ensure alignment between commercial goals and digital activations.
  • Oversee continuous improvements to the website and digital platforms, ensuring a seamless user journey, high conversion rates, and CRM integration.
  • Monitor customer behavior, analyze market data, and identify strategic opportunities for new services, bundles, or digital touchpoints.
  • Lead and mentor a cross-functional digital and marketing team, providing guidance, coaching, and performance oversight.
  • Report key metrics, campaign outcomes, and product performance insights to senior stakeholders, with actionable recommendations for optimization.

Qualification

  • A degree in Marketing, Business, Communications, Digital Media, or a related discipline; postgraduate education a plus.
  • 8–10+ years of progressive experience in digital marketing, online sales, and product development, ideally within hospitality, tourism, or event-related industries.
  • Proven track record in taking traditional services online and generating measurable business outcomes.
  • Proficiency in online / e- commerce customer acquisition tools including Google Analytics, paid search, social campaigns, and UX / UI best practices.
  • Strong leadership capabilities with a collaborative approach to cross-team execution.
  • Innovative mindset with strong business acumen and a passion for emerging tech trends in the digital space.
  • Suitable candidates, please email your resume to edward@theedgepartnership.com .

    Please note that due to the high number of applications only shortlisted candidates will be contacted.

    EA License : 16S8131

    Recruiter License : R25129208

    Tell employers what skills you have

    Coaching

    Digital Media

    Leadership

    Operational Excellence

    Autonomy

    Process Improvement

    Exhibitions

    Customer Acquisition

    Sales Operations

    Digital Marketing

    Digital Strategy

    Revenue Growth

    Product Development

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    Digital Product Manager • D01 Cecil, Marina, People’s Park, Raffles Place, SG