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Digital Strategy & Product Innovation Manager

THE EDGE PARTNERSHIP HOLDINGS PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG

9 days ago

Job description

Roles & Responsibilities

About the Company

Our client is a prominent player in the regional events and hospitality space, widely recognized for hosting large-scale international exhibitions, conferences, and corporate functions. With a reputation for operational excellence and innovation, the organization offers flexible event spaces, award-winning services, and advanced digital infrastructure, all designed to deliver seamless, high-impact experiences.

Key Responsibilities

Design and lead holistic digital marketing strategies across web, mobile, and social platforms to enhance brand visibility, grow digital traffic, and convert online sales.
Drive online revenue growth through new digital channels, optimizing direct booking capabilities and e-commerce offerings.
Lead the innovation, development, and lifecycle management of digital products, identifying customer needs, building business cases, and executing market launches.
Collaborate closely with Sales, Operations, and Technology teams to ensure alignment between commercial goals and digital activations.
Oversee continuous improvements to the website and digital platforms, ensuring a seamless user journey, high conversion rates, and CRM integration.
Monitor customer behavior, analyze market data, and identify strategic opportunities for new services, bundles, or digital touchpoints.
Lead and mentor a cross-functional digital and marketing team, providing guidance, coaching, and performance oversight.
Report key metrics, campaign outcomes, and product performance insights to senior stakeholders, with actionable recommendations for optimization.

Qualification

A degree in Marketing, Business, Communications, Digital Media, or a related discipline; postgraduate education a plus.

8–10+ years of progressive experience in digital marketing, online sales, and product development, ideally within hospitality, tourism, or event-related industries.

Proven track record in taking traditional services online and generating measurable business outcomes.

Proficiency in online / e- commerce customer acquisition tools including Google Analytics, paid search, social campaigns, and UX / UI best practices.

Strong leadership capabilities with a collaborative approach to cross-team execution.

Innovative mindset with strong business acumen and a passion for emerging tech trends in the digital space.

Suitable candidates, please email your resume to edward@theedgepartnership.com .

Please note that due to the high number of applications only shortlisted candidates will be contacted.

EA License : 16S8131

Recruiter License : R25129208

Tell employers what skills you have

Coaching

Digital Media

Leadership

Operational Excellence

Autonomy

Process Improvement

Exhibitions

Customer Acquisition

Sales Operations

Digital Marketing

Digital Strategy

Revenue Growth

Product Development

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Digital Product Manager • D01 Cecil, Marina, People’s Park, Raffles Place, SG