Social Media Marketing Executive

Overview :

We’re looking for a creative and performance-driven Social Media Marketing Executive to lead our presence across TikTok, Instagram, Facebook, and other digital platforms for our education brands. You’ll be responsible not just for creating thumb-stopping content, but also for delivering results — growing our reach, engagement, and relevance across platforms.

Key Responsibilities :

Develop and execute social media strategies tailored to TikTok, Instagram, and Facebook

Plan and produce engaging short-form content (videos, reels, carousels, stories)

Track and optimise key metrics : reach, engagement rate, follower growth, video views, and shares

Maintain a content calendar aligned with ongoing events, launches, and campaigns — and turn them into compelling social stories

Monitor platform trends, algorithm updates, and content best practices

Engage with followers, monitor DMs / comments, and build an active online community

Coordinate with internal stakeholders (academic, events, brand teams) for alignment and sourcing content

Requirements :

1–2 years of experience managing brand social media accounts (agency or in-house)

Strong understanding of Gen Z content trends, especially on TikTok

Strong creative instincts — visual eye, short-form storytelling, and relatable copywriting

Comfortable filming and editing videos using tools like CapCut, Canva, Adobe Express, etc.

A self-starter who’s always “in the know” and proactive in uncovering story opportunities

Bonus : Portfolio of past campaigns or personal projects

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