About Us :
is the World’s Leading Event And Experiential Marketing Agency. For over a century we’ve been partnering with the world’s top brands to deliver creative solutions that make a real difference.
Our strategic thinking and creativity breathes life into brands. Our ideas create impact, inspire audiences and grow business. It’s what turns our goals, and those of our clients, into results.
We’re happy working wherever the brief takes us. At home or abroad. On the huge, or the hugely important. Our scalability enables us to answer briefs of all shapes and sizes – effectively and efficiently.
Job Purpose
As Account Director, you will play a pivotal role in building and growing effective client relationships. Your role is to ensure that the agency team provides exceptional customer service, retains and grows the accounts, and ensures the accounts are profitable. This position requires a combination of strategic thinking, project management skills, and an understanding of the events industry.
Reporting to the Client Services Director , you will be a senior lead within our agile and dynamic Client Servicing team who helps drive collaboration within the team and wider office environment to deliver on our business objectives . The Account Director should foster respect with colleagues, management and clients alike through thought leadership, creativity, industry knowledge and best practice.
Key Responsibilities
Client Management
- Big picture thinking – You will proactively seek opportunities to do more for our clients. You will apply your passion for marketing, your general marketplace knowledge and your deep understanding of the client’s needs to help shape smart, relevant & proactive proposals.
- Understand clients’ business and business issues and serve as a trusted advisor to drive effective solutions
- Build and maintain effective client relationships, ensuring that all clients’ needs are listened to, understood and responded to in a timely way
- Ensure clear communication to the client regarding roles and responsibilities, scope, budget, schedules and project status / action items
- Ensure stability of revenues by managing existing projects to ensure client needs are met
- Guide the development, writing and presentation of incremental project proposals, scopes of work, schedules and staffing plans.
- Ensure changes are clearly communicated to client and approved
- Analyze performance metrics and provide insights to improve future events.
- Seek opportunities to continue engagement with client
Team Management
Responsible for managing and motivating direct reports and the wider teamEnsure regular team meetings and manage communications between team members, ensuring all deadlines are metDocument key learnings and share best practices with the team.Coach and oversee junior team members on execution of all individual job detailsEnsure compliance and championship of internal GPJ processes with internal and external stakeholdersBudget Management
You will own overall responsibility for account revenue targetsYou will manage the budget process from a profit generation perspective including expense management, client quoting and profit modellingYou will provide accurate reporting in preparation for monthly forecastingYou stay abreast of client billing escalation issues and ensure they are being resolvedYou will provide guidance to finance and procurement to effectively negotiate with clientsCreative Management
Ensure that an opportunity brief is developed to set the stage for strategy developmentCollaborate with creative partner to ensure all creative content and agency solutions address the business needParticipate in creative brainstorms to generate ideas for clientsEnsure that a measurement metric is in placeNew Business
Entrepreneurial Instincts – you’ll understand a need and find a solution to meet itManage account, contact business development activity and pipeline opportunity information in CRM system.Send targeted, relevant Marketing materials to prospects from company CRM systemActively pursue and drive new revenue opportunities / new businessSupport new business credentialsDrive and lead new business pitchesSuccess Measures :
Deep trusted advisor relationships within the clientFlawless delivery of client commitments, exceeding client expectationsPositive team climate that inspires others to excel and deliverSeen as a valuable leader of project and client teamsRepeat business with clientAbout you
You’re a self-starter who promotes a culture of entrepreneurial spiritYou communicate with clarity, conviction and persuasiveness tailored to different situationsYou have an agile mindset. You keep everything in perspective and lead your team and business that wayYou are culturally aware and move with the timesYou understand the marketplace and use this information to inform project & business decisionsYou understand the vision & strategy of GPJ to spot opportunities to support sustainable commercial growthYou are able to have strategic and complex financial conversations with clientsYou demonstrate ‘active’ listening skills in a variety of situations, seeking out others’ ideas, are open to them and are able to take action where appropriateYou are able to build effective relationships, able to understand and respond to the agenda of others and are able to help unlock future client opportunitiesYou think creatively to deliver solutions & solve problemsYou are a collaborative, consultative team player with enthusiasm, passion and driveYou’re at ease in a fast-paced environment, you can apply your sharp business acumen with a results oriented approachYou are a champion of high quality outcomes and demonstrate an affinity with the brands you leadYou plan for the challenges, but expect the best. You know how to deliver in order to meet deadlines. You’ve already thought of the next step (or five) before being asked. You stay calm when there are changes to the plan and you’re a veteran at going to “Plan B”.Your Background, Skills & Experience
A minimum of five years’ account management experience in a marketing, creative or experiential agencyStrong experience in client relations and managementAn excellent creative eye with an ability to manage the creative processAn excellent understanding and process with respect to conflict resolution and managementA decisive mind and process / approachExcellent attention to detailExcellent cultural knowledgeExcellent client relations and knowledgeExcellent knowledge and understanding of the industry including : Project management Marketing Attendee journey mapping Experiential production design and implementation Digital and social engagement Measurement and analytics Budget management Supplier managementApply now
