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Director, Head of Digital Marketing Optimization, Global Bank

Director, Head of Digital Marketing Optimization, Global Bank

Empower PartnersSingapore, Pedra Branca, Singapore
22 days ago
Job description

Director, Head of Digital Marketing Optimization, Global Bank

2 weeks ago Be among the first 25 applicants

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Direct message the job poster from Empower Partners Singapore

Founder of Empower Partners | Executive Search – C Suite | Certified Coach

Our client is a global bank with a growing footprint across Asia. They are seeking to hire a Director, Digital Growth & Engagement to lead high-impact digital strategies that drive customer acquisition, engagement, and cross-channel integration.

This role is instrumental in delivering data-driven initiatives to enhance digital performance and generate qualified leads for relationship-managed segments. It offers a unique opportunity to shape how digital efforts translate into business value and long-term customer relationships.

Key Responsibilities :

  • Drive strategic planning and execution of digital initiatives across owned platforms (web, app, email) in core Asian markets
  • Optimize engagement and conversion through data analysis, A / B testing, and performance tracking
  • Develop lead generation strategies for relationship-managed segments, ensuring seamless routing and feedback integration
  • Align digital growth efforts with overall customer value and business priorities
  • Partner with product, marketing, analytics, and segment teams to ensure consistent execution
  • Identify and deploy innovative digital tactics to enhance customer acquisition and retention
  • Use advanced analytics to improve sales funnel performance and campaign ROI
  • Build dashboards and insights to track digital impact on revenue and relationship growth

Requirements :

  • Bachelor's degree in Business, Marketing, Data Analytics, or a related field
  • 8+ years of experience in digital strategy, customer engagement, or performance marketing within banking or financial services
  • Proven track record of delivering measurable digital growth and customer engagement outcomes
  • Strong understanding of digital lead generation and conversion journeys
  • Excellent stakeholder management and cross-functional collaboration skills
  • Proficient in using digital analytics tools, CRM systems, and dashboard reporting
  • To Apply :

    Please send your resume to Emily Tan at et@empowerpartners.sg , quoting the job title. Only shortlisted candidates will be contacted.

    EA License No. : 24S2395

    Registration No. : R1106860

    Seniority level

    Seniority level

    Director

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Design

    Industries

    Banking and Retail

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