Growth Hacker (Marketing)

Job Description

About the Role

We are looking for a Growth Hacker to drive user acquisition and revenue growth across Southeast Asia. This role is ideal for someone who thrives on data-driven marketing, experiments aggressively, and continuously optimises for results. You will be responsible for SEO, SEM, ASO, ASA, and other digital growth strategies aimed at expanding our user base and maximising conversions.

Growth Marketing & GTM Planning and Execution

Develop and execute localized go-to-market (GTM) strategies for Southeast Asia entry and campaign launches in the region.

Identify and execute growth opportunities across user acquisition, conversion, and retention funnels.

Work closely with Product, Marketing, and Operation teams to align growth efforts with customer journey insights.

Strategic Marketing Partnerships

Identify, negotiate, and manage co-marketing partnerships with travel platforms, lifestyle brands, affiliates, and local ecosystems to achieve growth.

Drive joint campaigns that increase brand awareness, user acquisition, and engagement.

Explore mutually beneficial integrations, bundles, and cross-promotions to grow the user base efficiently.

Campaign Management and Executions

Plan and roll out timely promotional campaigns aligned with seasonal trends, travel demand, and local cultural moments.

Collaborate with paid media, CRM, and product teams to amplify promotional campaigns across performance driven and local new channels.

Track promotion performance and iterate based on user behavior and market feedback.

Creative Stunts & Local Activations

Conceptualize and execute buzz-worthy stunts and offline activations to build brand awareness and promotional events.

Partner with event organizers, transit hubs, or festivals for on-ground brand visibility and interaction.

Content & Social Influencer Support

Support development of local content marketing initiatives that drive organic performance across SEO and Social networks.

Collaborate with local creators and influencers to co-create content that resonates with regional audiences.

Manage influencer briefings, campaign tracking, and performance analysis.

Contribute to social media campaigns that reinforce GTM activities and engage local communities.

Qualifications

Qualifications & Experience

• 3-6 years of experience in growth marketing, digital marketing, or performance marketing, ideally in Southeast Asia.

Hands-on experience with SEO, SEM, ASO, ASA, paid media, and analytics tools (Google Ads, Meta Ads, Apple Search Ads, Google Analytics, Adjust, Ahrefs, Apptweak, etc.).

Strong analytical mindset with the ability to make data-driven decisions.

Bi-lingual is a plus (Mandarin)

Deep understanding of SEA digital consumer behavior and key acquisition channels.

Strong project management and execution skills.

Experience in online marketing, e-commerce, and the online travel industry is a plus.

Additional Information

Learn more about Omio Engineering and our Team :

https : / / medium.com / omio-engineering

Here at Omio, we know that no two people are alike, and that’s a great thing. Diversity in culture, thought and background has been key to growing our product beyond borders to reach millions of users from all over the world. That’s why we believe in giving equal opportunity to all, regardless of race, gender, religion, sexual orientation, age or disability.

Hiring process and background checks

At Omio, we work in partnership with Giant Screening, once a job offer has been accepted, Giant will be engaged to carry out background screening. Giant will reach out to you via email and occasionally via telephone / text message so that they can gather all relevant information required. Consent will be requested prior to any information being passed to our services company.

What’s in it for you? #LifeatOmio

Omio encourage you to apply even if you’re still developing some of these skills! We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender identity, age or disability.