Strategy Director – Audiences & Analytics

Strategy Director – Audiences & Analytics

Strategy Director – Audiences & Analytics

Led by Dentsu Group Inc. (Tokyo : 4324; ISIN : JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks : dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Purpose

The role of Strategy Director at Dentsu is that of a collaborator and thinker within the network on a regional, global and market level to spark ideas and facilitate cross-pollination of strategic initiatives, and ensure the right solutions are offered to our clients. The successful individual will be able to lead the effort to deliver Dentsu's vision of Innovating for Impact with new products, services and ways of working and advocacy of capabilities, solutions, tools and data sources with new and existing clients.

This individual will take the role of a thought leader for the client from within the agency, sharing insight and points of view with the wider Dentsu business, including regular contributions to internal communication platforms & events with thinking at the forefront of new technology and trends. The individual will be called to develop relevant strategic platforms that inspire innovative comms activation to solve client business needs, both on existing clients and in new business efforts, through the use of proprietary consumer research, device-level and first-party data sources and industry research. The individual must be able to anticipate client needs, providing strategic guidance and deep dives into new areas ahead of asks, in a way that brings greater focus, alignment, and consistency in the work.

Key areas of impact and development include :

• Facilitating the development of more impactful and integrated communication solutions working with client leaders and dynamic teams drawn from across lines of business. Clarifying complex marketing challenges, using client and agency data sources.
• Forming strong relationships with very senior (up to c-level) clients and ensuring Strategy delivered by Dentsu is an essential POV to navigate their business and marketing initiatives
• Raising agency profile within the industry and taking a leading role in new business and upselling capabilities, and solutions to new and existing clients.
• Developing ways to connect strategy outcomes and audiences into a platform( eg : Google Meta, TikTok, etc and media practices like search, programmatic, performance etc to enhance integrated communication solutions and client outcomes. This could include the use of audience marketplaces and clean rooms, to improve targeting precision and ensure data privacy compliance across client campaigns.
• Evangelizing strategy across the organization by collaborating with planning teams to upskill them on full-funnel strategy, integrating awareness, consideration, and conversion stages to align with client marketing objectives.

The Strategy Director will need to lead client work and strategy through ideas and guidance on key growth accounts and new business opportunities by :

Support developing opportunities for diversification of client business and introducing out-of-scope services from Dentsu's suite of offerings, including data, product and partnerships teams, including :

Leadership or support role in new business pitches, working alongside internal client teams and markets across APAC to project manage, coordinate, develop and present new business work, often within an intense frequency and pace.

A Bit About You

Knowledge & Interpersonal Skills :

Will live the dentsu 8 Ways at all times : We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Strategy / Planning

Industries

Marketing Services and Advertising Services

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