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Digital Adoption and Transaction Migration Manager

HSBC BANK (SINGAPORE) LIMITEDSingapore

13 days ago

Job description

Description

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC's purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities : Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Digital Adoption and Transaction Migration Manager.

Principal Responsibilities

In this role you will

Deliver campaigns and journeys that convert non-registered and inactive customers into mobile banking users
Track and drive increased frequency of logins and usage of high-value features (e.g. transfer, bill payments, e-statements)
Identify top transaction pain points in physical channels and support their transition to digital journeys
Assist in mapping current service volumes and measuring the success of migration initiatives
Liaise with branch and contact centre leaders to support assisted digital and customer education programmes
Analyse behavioural data and Voice of Customer to understand drivers of digital hesitancy and identify intervention opportunities
Participate in steering squads or working groups for feature development and optimisation
Collaborate cross-functionally with product, analytics, marketing, and operations teams

Qualifications

To be successful you will need

Experience in digital, product, marketing, or channel management roles, ideally within retail banking or digital consumer services

Exposure to frontline operations or working directly with branch / service teams preferred

Strong project execution and stakeholder coordination skills

Data-driven mindset; able to interpret usage patterns and translate insights into actions

Customer-focused with a good understanding of digital journeys and behavioural drivers

Bachelor's degree in Business, Marketing, Digital, or related field

To be considered for this role, the relevant rights to work in Singapore is required.

Opening up a world of opportunity

http : / / www.hsbc.com / careers

https : / / hsbc.taleo.net / careersection / internal / jobdetail.ftl?lang=en_gb&job=0000LEUZ

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

Video URL - External

https : / / www.youtube.com / embed / NIa2CodFG6E?si=sFOWeYmq5fs3vE5i%22

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Manager • Singapore