Roles & Responsibilities
Role Responsibility
The Brand Presentation executive supports market level retail business and all wholesale channels. Drive strategies based on global & regional framework to achieve company long term brand and business objectives. Performs cross-functional role, overseeing and managing the executions of the functions including Project Management, Visual Merchandising, and In-store marketing. Focus in top tier mono brand doors and all owned and operated channels to drive sell thru & retail KPI. Enhance the shopping experience to build consumer brand loyalty.
Key outcomes
Best in class visual and brand presentation standards across all channels
Timely and seamless project management for store openings and maintenance of store standards.
Retail store productivity and sales performance in line with retail marketing plans.
As part of the Brand Presentation team, your key responsibilities include :
In Store Marketing
- Drive performance through ISC hardware, visual elements that support brand and product category direction and strengthen brand’s presentation at retail.
- Providing comprehensive recommendations on how to create maximum impact at local retail.
- Maintain understanding of key distributor accounts and drive ISC strategies that help the brand gain space productivity and support sell through of key initiatives with a constant focus on innovating the retail brand experience on the retail floor.
Visual Merchandising
Accountable for visual presentation in mono brand doors. Objectives are to achieve consistent retail brand presentation in markets, driving higher conversion rate, ATV, UPT and maximize sell thru in non-campaign items based on different cities need.Responsible for building the Key Account In-Store VM team, to provide training to Key Account In-Store VM and accountable to ensure the executions align with NB retail directions and across regional borders.Support new store opening setup and collaborating with marketing, commercial and merchandising teams to provide VM support in other projects such as trade shows, sales meetings.Store VM TrainingAccountable for elevating retail excellence by providing regular retail presentation hands-on training to key accounts and owned and operated channels. Enhance front line staff knowledges to help achieve brand and business goals.Continue to evolve the way of training to enhance the effectiveness and efficiency of all training programs to a large group of front-line staff / retailers.Coach and groom individual visual merchandising champions to support store upkeep and execution of retail marketing plans.Store Design and Projects
Responsible for developing and managing the rollout plan of new store concepts. Accountable for store design & zoning plan based on seasonal assortmentAccountable for managing fixture and construction budget and all related vendors to support the store opening / renovation plans effectively and efficiently.Ensure communication & alignment of strategies, both internally and integrated across functions to align resources across other departments in improving retail presentation and retail productivity.Partnership with retail leadership team to address store visual presentation needs and opportunities. Share best practices in the region and provide feedback whenever necessary.Manage the door count master list to ensure information is updated per season aligned with retail selling plans and product strategies.The Ideal Candidate
Minimum 8-10 years directly relevant work experience with prior experience in fashion / athletic retail industry strongly preferred.Proven experience in implementing in-store retail programs, policies, procedures and methodologies.Highly developed presentation and facilitation skills. Strong interpersonal and influencing skills.Retailing skills – understanding of retail business, solid knowledge of retail math and metricsKnowledge of store planning & implementationAnalytical skills / Problem identification & solving and possess excellent project management skills, ability to balance several simultaneous projects leading to a common endpoint. Organised and proactive. You are able to multi-task, prioritise and manage internal and external deadlines, whilst maintaining excellent attention to detail.A great communicator, both verbal and written. You excel in the relationships you build with stakeholders, able to work across various teams.Systems literate, proficient in presentation, design and layout software.REPORTS TO : Retail Manager (Direct) / Brand Presentation Manager (Dotted line)
PEER PARTNERSHIP : Brand Presentation Manager
KEY PARTNERS : Sales Managers / Marketing Managers
Tell employers what skills you have
Trade Shows
Influencing Skills
Management Skills
Able To Multitask
Visual Merchandising
Zoning
Project Management
Attention to Detail
Layout
