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Promote Product Marketing Manager

Promote Product Marketing Manager

TikTokSingapore
30+ days ago
Job description

Team Introduction

Mobile Ads team locate within the SMB Growth team, and focus on revenue and EMAA of mobile advertising platform, including Promote , TT Seller Center app-Ad and Mobile lite globally. There are PM, product operation and growth operation roles in team, we are the production and operation team for mobile ads establish a differentiated GTM strategy based on customer segmentation (3 verticals : e-commerce, non-e-commerce business, creators) to achieve revenue growth. Responsibilities : - Work closely with the product team, independently managing the full cycle of complex operations including market research, product planning, testing, launch, and GTM (Go-To-Market) promotion, taking responsibility for product growth and penetration metrics. - Data-driven approach, independently identifying opportunities for product optimization, assisting in evaluating internal and external product demands, as well as product launch and testing activities. - Promote coordination and collaboration between upstream and downstream teams related to the product, such as but not limited to advertising products, e-commerce, live streaming, content review, risk control, payment, etc., to improve the efficiency of cross-team cooperation. - Responsible for customer feedback and response plans, liaising with international commercial product user feedback, advertising platform customer service, and other parallel feedback teams to resolve customer issues. - Act as the team’s product expert, responsible for product training, maintaining product documentation, operation manuals, and other product operation tasks.

Minimum Qualifications - Over 3 years of experience in market or internet product operations-related fields. - Possess data analysis skills and experience in using data to identify opportunities and develop product operation plans. - Strong ability to collaborate and drive progress across cross-functional teams, including product and sales. - Good project coordination and management skills. - Business-level English communication skills, able to fluently communicate in English, for example in product training.

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Marketing Manager • Singapore