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Manager, Brand Communications

MINDCHAMPS PRESCHOOL SINGAPORE PTE. LIMITEDD01 Cecil, Marina, People’s Park, Raffles Place, SG

22 days ago

Job description

Roles & Responsibilities

MindChamps is the only education brand to synthesise over a quarter of a century of research in Education, Psychology, Neuroscience and Theatre to build a unique curriculum and pedagogy that prepares children to thrive in an unpredictable future transformed by exponentially advancing AI. Our Social Charter to ‘challenge and lift education standards globally and provide educational opportunities', has seen us grow to over 140 centres across Singapore, Australia, Malaysia, the Philippines, Indonesia, Myanmar and soon, the US. Our commitment to excellence earned recognition in HR Asia's Best Companies to Work For in Asia - organisations with outstanding cultures and high employee engagement.

Responsibilities

Develop and implement marketing strategies to promote products, services, and brand awareness across the Group
Create compelling and audience-relevant content for various marketing channels, including social media, websites, email newsletters, and printed materials
Collaborate with internal stakeholders to conceptualise and execute marketing campaigns and initiatives, including coordinating logistics for events and activations
Design and manage content strategies aligned with target audience segments and business objectives
Plan and execute marketing campaigns across digital, social, and offline channels—such as websites, newsletters, and social media platforms
Develop and manage SEO / SEM strategies to enhance website traffic and generate qualified leads
Maintain and execute the marketing content calendar across platforms and brands
Track, analyse, and report on campaign performance using Google Analytics and other tools
Support the planning and execution of internal and external events, from pre-event preparation to on-site coordination and post-event follow-up
Ensure consistency in messaging and visual identity across all communication materials and brand touchpoints
Stay up to date with evolving marketing trends, tools, and industry best practices to support continuous improvement and innovation

Requirements :

Bachelor’s degree in Marketing, Communications, Business, or a related field

5 years of relevant experience in as a marketing all-rounder, working across platforms and brands

Familiarity with CRM platforms and email marketing tools, including other growth-hacking techniques

Customer success thinker with strong working knowledge of SEO / SEM and digital analytics tools (e.g. Google Analytics )

Experience managing corporate events, from planning through execution

Familiarity with social media platforms and content development

Strong organisational skills with the ability to manage multiple priorities and deadlines

Tell employers what skills you have

Charter

Psychology

Social Media

Email Marketing

Marketing Communications

Customer Success

Employee Engagement

Branding

Preschool Education

Corporate Events

Google Analytics

Content Development

Brand Awareness

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Brand Manager • D01 Cecil, Marina, People’s Park, Raffles Place, SG