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Digital Performance Director

Omnicom Media GroupSingapore, Pedra Branca, Singapore

30+ days ago

Job description

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Regional Practice Lead | Executive Search - Media, Digital & Ad Tech

Scope of role :

The Digital Performance Director will lead the transformation of the OMG Digital Performance offering across the organisation. The role will be responsible for strategic direction, delivering client performance, managing and developing high-performance teams, and increasing digital capabilities and operational excellence throughout the organisation. Your role will be both strategic and hands-on—guiding the team, working closely with clients, and collaborating across agency groups.

The right candidate will have deep experience in biddable media, managing a team of direct reports, on-shore and off-shore, while collaborating with cross-functional partners. This is a critical leadership role that requires strategic thinking, technical acumen, and strong management skills.

Reporting structure :

Reports into Head of Digital Operations, Singapore

Responsibilities : Centre of Excellence

Partner with the Head of Digital Operations, Singapore to be a digital leader in the OMG Singapore organisation, elevating the agencies and agency teams’ digital operations and capabilities
Advance brilliant basics in digital media by defining, updating, improving, and managing adoption of SOPs, SLAs, Play Books, etc., throughout the OMG organisation
Develop and drive strategic account plans and workstreams for client evolution and growth using data backed insights and media / platform understanding
Partner with clients to ensure client goals and objectives, build string client relationships, innovate and evolve accounts, and drive sustainable client businesses and client satisfaction
Act as a thought leader and stay abreast of emerging media platforms, tools, and industry trends to ensure the company remains at the forefront of paid media innovation
Identify, implement and scale automation, tools and platforms that drive agency efficiency and success

Delivery Management

Lead the Performance Team to achieve client KPIs, and directly contribute to the management of clients

Continuously analyse and optimize campaign performance through advanced analytics and data insights, ensuring effective budget allocation and cost efficiencies.

Develop growth marketing strategies and direction for clients - groom performance team to adopt learnings and strategies

Onboarding of new clients

Continuous monitoring of resourcing against account plans and revenue

Ensure account stability and profitability by ensuring client satisfaction in a business-sustainable manner

Co-ordinate with OMG offices across the region and globally across client engagements to help drive success for regional and global businesses

Team Management and Development

Set the standard for performance road mapping, project management, media planning, campaign experimentation, and budget management

Lead and develop performance team direct reports

Develop internal processes by documenting procedures, streamlining work, improving communications between teams, and owning the onboarding process of clients and new hires

Manage individual development plans and performance reviews with direct reports, and identify training for development areas at an individual and team level

Develop best practices, processes, and SOPs in delivering successful growth strategies and tactics, and ensure the team's adherence to the correct processes and following best practice

Experience required :

Minimum 8 years of work experience in digital marketing and / or performance media role.

Strong technical understanding of Display, Programmatic, and Paid Social;

Experience in bid management and process automation through Advertising System such as DV360 and Meta

Team leadership and mentoring experience

Have polished presentation, communication and listening skills

Have strong organizational skills being able to manage multiple clients / projects at once

Be confident in analysing and acting on marketing data

Demonstrable experience in working across APAC markets and languages

Key Skills :

Ability to engage senior individuals within your client group & manage complex campaigns

Sit at the table for senior strategic discussions around the big issues, both business and communications strategy

Have ability to understand and account for multiple stakeholders and their issues

Deliver broad business thinking as well as having the ability to deliver against processes and attention to detail that come with accounts of this scale

A proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines

Be diplomatic as a way of getting things done

Be confident to present at large meetings / conferences in an articulate and clear manner Strong Breadth of knowledge across all digital channel

Personal Attributes :

Result-oriented

Strong operator

Great interpersonal and communication skills internally, with media partners and clients

Seniority level

Director

Employment type

Full-time

Job function

Advertising

Industries

Advertising Services

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Director Performance • Singapore, Pedra Branca, Singapore