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Brand Marketing Manager

Brand Marketing Manager

HONG XIN DA PTE. LTD.Singapore
8 days ago
Job description
  • Evaluate and optimize marketing and pricing strategies to improve performance and ROI.
  • Analyze market trends, customer behavior, and competitor activity to prepare accurate forecasts.
  • Increase brand awareness and grow market share across target segments.
  • Coordinate marketing strategies with the sales, finance, public relations, and production teams.
  • Develop and manage the marketing department's annual budget.
  • Oversee branding initiatives, advertising efforts, and promotional campaigns.
  • Lead, mentor, and manage the marketing team to achieve departmental goals.
  • Prepare and present detailed quarterly and annual reports to senior management.
  • Represent the brand at trade shows and key industry-related events.
  • Stay up to date with the latest marketing trends, technologies, and best practices.
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