Job descriptionEvaluate and optimize marketing and pricing strategies to improve performance and ROI.Analyze market trends, customer behavior, and competitor activity to prepare accurate forecasts.Increase brand awareness and grow market share across target segments.Coordinate marketing strategies with the sales, finance, public relations, and production teams.Develop and manage the marketing department's annual budget.Oversee branding initiatives, advertising efforts, and promotional campaigns.Lead, mentor, and manage the marketing team to achieve departmental goals.Prepare and present detailed quarterly and annual reports to senior management.Represent the brand at trade shows and key industry-related events.Stay up to date with the latest marketing trends, technologies, and best practices.