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Assistant / Digital Marketing Manager

Assistant / Digital Marketing Manager

MARINA BAY HOTEL PRIVATE LIMITEDSingapore
24 days ago
Job description

ASSISTANT / DIGITAL MARKETING MANAGER

Mandarin Oriental, Singapore is looking for Assistant / Digital Marketing Manager to join our Marketing team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Mandarin Oriental, Singapore is a sanctuary of luxury and sophistication overlooking the iconic Marina Bay.

About the job

Based at the Mandarin Oriental, Singapore within the Sales & Marketing Department, Assistant / Digital Marketing Manager assists the Director of Marketing and Communications to develop and execute digital and social media strategies to enhance the brand visibility. The Assistant / Digital Marketing Manager reports to the Director of Marketing.

As Assistant / Digital Marketing Manager, you will be responsible for the following duties :

Digital Marketing :

  • Proactively plan creative, compelling, and targeted digital communications activity and campaigns
  • Manage the creation and implementation of engaging content on the hotel's website and social media channels, email campaigns and digital advertising.
  • Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions.
  • Monitor and analyse the performance of OTAs platform and performance marketing providing regular reports and optimise the performance.
  • Create and execute social media campaigns that will generate leads, drive quality traffic and fans / followers engagement
  • Plan and execute monthly newsletter.
  • Oversee photo and video shoot to develop creative assets to be implemented on digital and social channels.
  • Community management on hotel's social media accounts.
  • Manage multiple social media accounts using Business Manager, HootSuite, etc.
  • Generate monthly reports on social media performance with the ability to study and analyse figures to improve campaign performance.

Administration :

  • Prepare monthly marketing reports related to digital marketing initiatives.
  • Regular update on weekly marketing status report.
  • Provide digital marketing services support for hotel's key departments.
  • Assist to evaluate requests for media stays (websites, bloggers, etc.) and digital advertising for the approval of the Director of Marketing and Communications

    • As an Assistant / Digital Marketing Manager, we expect from you :

  • Minimum 3 - 5 years of experience in digital marketing role,

    • preferably in travel or hospitality industry.

  • Proficiency in digital marketing tools and platforms such as Google Analytics and social media management tools.
  • Strong written and verbal communication skills, fluency in Chinese is preferred.
  • Knowledgeable on OTAs platforms and Chinese social media channels is preferred.
  • Ability to multitask, prioritise and meet tight deadlines in an agile environment.

    • Our commitment to you

  • Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
  • MOstay. When you work as hard as our colleagues do, it's important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
  • Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
  • Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

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    Digital Marketing Manager • Singapore