Digital Strategy & Product Innovation Manager

About the Company

Our client is a prominent player in the regional events and hospitality space, widely recognized for hosting large-scale international exhibitions, conferences, and corporate functions. With a reputation for operational excellence and innovation, the organization offers flexible event spaces, award-winning services, and advanced digital infrastructure, all designed to deliver seamless, high-impact experiences.

Key Responsibilities

• Design and lead holistic digital marketing strategies across web, mobile, and social platforms to enhance brand visibility, grow digital traffic, and convert online sales.
• Drive online revenue growth through new digital channels, optimizing direct booking capabilities and e-commerce offerings.
• Lead the innovation, development, and lifecycle management of digital products, identifying customer needs, building business cases, and executing market launches.
• Collaborate closely with Sales, Operations, and Technology teams to ensure alignment between commercial goals and digital activations.
• Oversee continuous improvements to the website and digital platforms, ensuring a seamless user journey, high conversion rates, and CRM integration.
• Monitor customer behavior, analyze market data, and identify strategic opportunities for new services, bundles, or digital touchpoints.
• Lead and mentor a cross-functional digital and marketing team, providing guidance, coaching, and performance oversight.
• Report key metrics, campaign outcomes, and product performance insights to senior stakeholders, with actionable recommendations for optimization.

Qualification

Suitable candidates, please email your resume to edward@theedgepartnership.com .

Please note that due to the high number of applications only shortlisted candidates will be contacted.

EA License : 16S8131

Recruiter License : R25129208