Technical cum Digital Marketing Director

Duties and responsibilities include :

• Understanding written and verbal project briefs, and working alongside team members to develop plans, work schedules, and targets.
• Analyzing operations and providing cost-effective suggestions for improvement.
• Streamlining processes so that the business operates at maximum efficiency.
• Assisting with training and recruitment of new staff members.
• Liaising with clients, managers, and other stakeholders.
• Updating work schedules and adjusting targets as required.
• Addressing performance issues and scheduling meetings when required.
• Motivating and inspiring staff members when tight deadlines approach and morale or energy is low.
• Keeping up-to-date with advancements in the field.
• Writing up reports and presenting findings to the relevant parties.
• Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption

Required Skills :

Qualifications and Experience

Strong track record in developing and executing strategies plans and initiatives.