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MARKETING MANAGER

MARKETING MANAGER

COWAY SINGAPORE PTE. LTD.Singapore
14 days ago
Job description

About the Role

We are seeking a driven and strategic Marketing Manager to lead our marketing initiatives in Singapore. You will be responsible for developing and executing integrated marketing campaigns, managing the brand presence across all channels, and supporting the company's growth objectives through creative and data-driven strategies. This is an exciting opportunity to make a direct impact and work cross-functionally in a fast-moving, results-focused environment.

Key Responsibilities

  • Plan & Execute Campaigns

Lead monthly marketing campaigns, events, and roadshows to increase brand visibility and customer engagement.

  • Develop Multi-Channel Strategies
  • Formulate marketing strategies across B2B, B2C, online, offline, and dealership channels.

  • Manage Digital, Social & Branding
  • Oversee digital content, social media scheduling, and maintain brand consistency across all platforms and partnerships.

  • Analyze Performance & Market Trends
  • Monitor campaign results, market trends, and customer behavior to optimize marketing efforts and uncover new opportunities.

  • Oversee Budget & Team Alignment
  • Manage the marketing budget for ROI and efficiency, while aligning closely with sales, product, and e-commerce teams.

    Qualifications & Requirements

    Education

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or professional certification (e.g., CIM, Google Digital Marketing) is a plus.
  • Experience

  • 6-8 years of progressive experience in marketing, including :
  • B2B and B2C marketing strategy

  • Campaign and event execution
  • Digital and social media marketing
  • Brand positioning and A&P management
  • Prior experience in managing integrated marketing channels, including offline (retail, dealership) and online (e-commerce, social media) environments.
  • Strategic & Channel Marketing Expertise

  • Strong understanding of multichannel strategies for product distribution (online, offline, dealership, DTC).
  • Ability to identify and adapt marketing methods across different business models.
  • Advertising & Promotion (A&P) Management

  • Demonstrated experience developing and optimizing A&P strategies to align with sales goals and market positioning.
  • 5. Analytical Thinking

  • Proficiency in using analytics tools (e.g., Google Analytics, Meta Insights) to assess campaign effectiveness.
  • Ability to extract insights from market research, competitor data, and consumer behavior to influence marketing plans.
  • Digital & Content Marketing Skills

  • Hands-on experience with content planning, scheduling tools, and campaign execution across social platforms (e.g., Instagram, LinkedIn, Facebook, TikTok).
  • Understanding of SEO, paid media, and digital trends.
  • Brand & Partnership Management

  • Skilled at building and maintaining brand consistency across all channels.
  • Experience negotiating and executing co-marketing and partnership campaigns.
  • Cross-Functional Leadership

  • Proven ability to collaborate with sales, product, and e-commerce teams.
  • Experience in aligning marketing with commercial objectives and product development roadmaps.
  • Financial Acumen & Budget Management

  • Strong planning and budget oversight capabilities, with a focus on ROI.
  • Experience preparing reports and justifying spend with measurable results.
  • Soft Skills

  • Excellent communication and presentation abilities.
  • Strong organizational and multitasking skills.
  • Adaptable, creative thinker with a proactive attitude.
  • Language

  • Fluent in English (Native level )
  • Preference will be given who can speak and read Korean
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    Marketing Manager • Singapore