Executive (Brand & Business Development - Housebrand Food)

Job Description

Do you have a flair for understanding insights and bringing new product launches and campaigns to life?

The incumbent is responsible for commercially managing key food categories under the FairPrice Housebrand banner. The scope of work involves brand and category portfolio strategy and implementation. An end-to-end role, it involves starting with the upstream shaping of new product pipeline, to applying packaging schematics, driving new product launches, implementing activations, to managing category commercial targets. He / she is responsible for driving the growth and achievement of commercial targets for the brick & mortar and digital formats within assigned portfolio.

The incumbent will be responsible for the following scope of activities :

• Plans and strategises category-specific growth plans; manage A&P budget
• Conduct in-depth analysis of sales data to identify issues and highlight opportunities by category and by channel / format
• Implement category plans including new product launches and sales drive activations
• Recommends new products based on market trends and data driven insights
• Manages new product packaging from market research to launch
• Works with cross-functional teams, agency and channel partners
• Drive channel engagement for brick & mortar formats such as Hypermarkets, Supermarkets, Finest and Digital Business

Qualifications