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Associate Director, Property Marketing (F&B)

Associate Director, Property Marketing (F&B)

Marina Bay Sands PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
30+ days ago
Job description

Roles & Responsibilities

Job Summary

  • The Associate Director, F&B will build an engaging brand persona and culture for consolidated F&B at Marina Bay Sands through our offerings and bring compelling F&B programming to the forefront of why people should visit the integrated resort.
  • He / she loves the F&B industry, is naturally curious about it, loves to eat and entertain, is fun loving and hard working.
  • He / she will be responsible for building marketing expertise, effective offline and online channels, and partnerships to showcase lifestyle possibilities and aspirations through the lens of MBS’s F&B and Nightlife offerings.
  • He / she will develop, support, and execute resort wide F&B programming and activations, building tight relationships and work alongside resort stakeholders, key partners, and tenants to create win-win objectives and exceed brand ambitions.
  • Oversee and orchestrate campaign planning, budget, and content.
  • Own and design MBS’s F&B engagement program, infrastructure, and drive go-to-market channels and platforms.
  • He / she will support the optimization of F&B performance and profitability.
  • Build capability in team and drive best in class restaurants, bars, new product, and lifestyle activation.

Job Responsibilities

  • The Associate Director, F&B will build an engaging brand persona and culture for consolidated F&B at Marina Bay Sands through our offerings and bring compelling F&B programming to the forefront of why people should visit the integrated resort.
  • He / she loves the F&B industry, is naturally curious about it, loves to eat and entertain, is fun loving and hard working.
  • He / she will be responsible for building marketing expertise, effective offline and online channels, and partnerships to showcase lifestyle possibilities and aspirations through the lens of MBS’s F&B and Nightlife offerings.
  • He / she will develop, support, and execute resort wide F&B programming and activations, building tight relationships and work alongside resort stakeholders, key partners, and tenants to create win-win objectives and exceed brand ambitions.
  • Oversee and orchestrate campaign planning, budget, and content.
  • Own and design MBS’s F&B engagement program, infrastructure, and drive go-to-market channels and platforms.
  • He / she will support the optimization of F&B performance and profitability.
  • Build capability in team and drive best in class restaurants, bars, new product, and lifestyle activation.
  • He / she is expected to develop and deploy marketing tactics and best practices, creating actionable insights based on the drivers of markets & consumers.
  • Marketing initiatives must be grounded on the continuous improvement of demand market intelligence and effective customer communication.
  • He / she is the voice of the customer and consumers for the F&B segment and creates connectivity across the organization.

    • MARKET INSIGHTS

  • Follow and analyze the food & beverage market, as well as factors driving consumer trends and the influence on food developers, creating a forward-looking view on the impact on our ingredients business.
  • Identify opportunities for growth, using insights and working closely together with F&B Operations, key partners and respective functions including Strategy and Planning, Brands, etc.
  • Drive the creation of storylines to promote our products & offerings.

    • Drive on-trend Solutions

  • Drive the understanding of different customer needs and convert insights into on-trend solutions, new product concepts & sales tools by working closely with the commercial and technical teams.
  • Creation of marketing materials & tools; trend presentations, market insights presentations and product launch presentations.
  • Commercialization of projects; responsible for concept / product launches from the designated launch program including all activities from pre- to post launch. This includes :
  • Developing value propositions & key messaging
  • Identify market potential, supporting all key stakeholders
  • Preparation and presentation of internal & external promotion material
  • Ensure follow-up & measurement of success and suggest / implement proper actions based on the outcome

    • Job Requirements

    Education & Certification

  • Bachelors in Business / Marketing / Communications

    • Experience

  • At least 8 years in F&B Marketing. Prior experience in the hospitality, entertainment, travel or luxury lifestyle sector is highly desirable, but not essential for candidates who demonstrate exceptional strategic acumen and a passion for our brand vision.

    • Other Prerequisites

  • Proven track record operating full funnel marketing strategies with savvy background in e-commerce.
  • Deep understanding of traditional and innovative marketing strategies.
  • Excellent written and verbal presentation skills combined with the confidence that comes with functional experience.
  • Exceptional leadership abilities, with a track record of inspiring and empowering teams to achieve ambitious goals and deliver exceptional results.
  • Strong analytical skills, with the ability to translate complex data into actionable insights that inform strategic decision-making and drive business impact.
  • Passion for innovation and a relentless pursuit of excellence, coupled with a keen eye for detail and a commitment to delivering world-class experiences.
  • Be curious and creative, capable of logical thinking and strategic planning.
  • Be meticulous, able to handle multiple tasks efficiently and in an organized way.
  • Be able to handle ambiguity, high workload, and extreme amount of detail.
  • Work in a fast-paced environment.
  • Maintain physical stamina and proper mental attitude, and the ability to deal effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines.
  • Have a well-groomed, professional appearance.

    • Tell employers what skills you have

    Tactics

    Strategic Planning

    Lifestyle

    Leadership

    Entertainment

    Trend

    Analytical Skills

    Restaurants

    Channel

    Market Intelligence

    Persona

    Commercialization

    Team Lead

    Presentation Skills

    Working Under Pressure

    Team Player

    Customer Communication

    Service Excellence

    Hospitality

    Product Launch

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    Marketing Associate • D01 Cecil, Marina, People’s Park, Raffles Place, SG