Roles & Responsibilities
Responsibilities
- Develop multi-channel, scalable activation strategy and go-to-market plan to grow the pipeline for small medium businesses in Philippines, driving new cash activated accounts and revenue growth in collaboration with internal and external stakeholders.
- Design, oversee and execute marketing campaign solutions working in close collaboration with cross functional partners incl. Sales, Marketing Solutions, Growth, Product, Vendor, Online Shop and external partners, to drive demand for Company for Business advertising solutions.
- Build or adapt compelling program narratives, content and marketing assets to address unique market needs, including by leveraging market insights to inform content needs, and owning the communication of content strategies and timelines to cross functional partners and stakeholders
- Create and lead full-funnel seasonal and evergreen campaigns (both online and offline), to a variety of audiences (advertisers, agencies, end users), including developing and executing events that align with business objectives and drive business goals
- Develop and execute marketing strategies across various digital platforms.
- Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled to other campaigns, and / or across other APAC regions
- Oversee the execution of campaign and content strategies through the management of third party vendors / agencies.
Requirements :
5-8 years of experience in B2B marketing for Small & Medium Businesses industry in Philippines, and ideally with experience working across APAC marketsStrong knowledge of digital ads media sales and marketing processes, with an understanding of Company's Business advertising solutions as a plusStrong knowledge of e-Commerce platforms and marketing processesStrong understanding of and proven success in digital marketing strategies, email and messaging marketing tactics, organic and paid media tactics, and lead managementExperience at a highly dynamic, high-growth tech company or consultingExcellent organization and project management skills with the capacity to manage multiple complex projects at once, and a proven track record of building and executing programs with a wide range of cross-functional stakeholdersFast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to changeExcellent analytical skills and the ability to craft actionable insights from complex dataHave a commercial mindset with a history of delivering against stretched performance goalsAbility to identify opportunities, develop project scope and independently lead from ideation to executionCreativity and a strong grasp of market trends and consumer behavior to craft strategies that align with business objectives and maximize market impactExcellent interpersonal skills, including the ability to build, manage and influence agencies / virtual teams (e.g. partners, agencies, remote marketing teams) and interface effectively with and influence different management levels.Excellent communication skills.Interested candidates, please click on the following link to begin your job search journey and submit your curriculum vitae (CV) directly through the official PERSOLKELLY job application platform - GO.
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