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Head of Marketing | B2C, FinTech

Hudson SingaporeSingapore, Pedra Branca, Singapore

17 days ago

Job description

THE ROLE

Demonstrate strong understanding of APAC, customer segments, and consumer finance trends to develop integrated marketing strategies.
Localize and scale brand and product marketing to drive awareness, acquisition, and usage among consumers.
Own and optimize multi-channel marketing campaigns, including digital, social, partnerships, PR, and community-building initiatives.
Leverage performance marketing to drive growth.

THE REQUIREMENTS

Minimally 10 years of proven track record in marketing. A mix of experience in FinTech, digital banking, start ups and financial services is essential.

Proven ability to build and execute marketing strategies in lean environments.

Strong grasp of digital marketing, brand building, and customer acquisition, with a data-informed approach.

Entrepreneurial, proactive, and excited by the opportunity to build from scratch.

Strong proficiency in verbal and written English.

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Head Of Marketing • Singapore, Pedra Branca, Singapore