Le poste
Marketing strategy :
Elaborate and propose annual and 5Y portfolio strategies by :
- Analyze in depth the market, the sales, the trend, the changes, the competitors, and establishing
- and maintaining a competitive knowledge
- Analyze competitors SWOT,
- Acquiring and updating a detailed knowledge of the different channel and therapeutic market
- Understand prescribers, pharmacist and consumer segmentation, journey and identify a clear target
- audience with the best potential for the brand
- Systematically looking for insights for all our customers
- Seeks best practice from global brands to learn from, adapt and apply to the local market
- Identify risks & opportunities, propose action plan accordingly
Builds a digital strategy with a focus on activation for HCP’s and e-commerce.
Propose market research activities to :enrich market understanding, measure brands performance, messages perception, globalmessages local translation, satisfaction surveys on priority products and marketsensures business recommendations by brandLeads the Brand and market forecast and builds a sustainable investment plan to support the strategies
which deliver on agreed Key Performance Indicators,
Ensures the Medical, Commercial and Regulatory Plan strengthens the overall positioning of the Brand in
the medium to long term.
Marketing action plans :
Turn marketing strategies into impactful programs to support the partner commercial force,
distribution and retail partners.
Coordinate and review annual operational plan for all the portfolio :
Propose and challenge local tactics and actions to develop the brands according to the globalbrand strategy & the local competitive landscapeSupervise a smooth execution of promotional campaigns and evaluate the campaign performancein accordance with the brand strategy and customer insights.Partner with Medical Affairs Team to drive medical marketing.Defines the priorities and the corresponding resource allocation and action plan by channel andSKUsManages the marketing mix to maximize effectiveness and efficiencyIn collaboration with the Head of Commercial APAC, propose target for the sales, the market share,and the level of investmentsWorking directly with external agencies and internal resources to develop creative assets and paidmedia plans.Establishing consistent messaging / look and feel across multiple touch points including : digitaladvertising, paid social media, search keywords, email campaigns, web pages and event graphicsPrepare the annual Marketing Operational plan for Vietnam, ensure implementation, and follow-upProvide strategic guidance to APAC Export Partners for them to prepare their local brand plans andfollow up on implementation.Measure and control action plans performance through defined KPI and dedicated dashboard in coordination with the Head of Commercial and BEX manager for all the portfolio
Defines and tracks KPIs market share / sales / ROIAnalyses the performance of the key investments, communication strategy, action plans.Monthly sales results analysis in coordination with Head of CommercialAnticipates and diagnoses performance issues and recommends course of action to rectify and amplify.
Coordinate and ensure promotional material development based on global material or create new one if
necessary, in the respect of the strategic communication axes and messages.
Supervises the briefing for agencies and other suppliers, overseeing the planning and purchase.
Coordinate and organize training programs, ensure communication and brand knowledge to the partners
sales force.
Monitors alignment of Trade Marketing activations with Marketing Strategy and analyses KPI’s including
distribution data, visibility, and promotion status, reporting back recommendations for action.
Develop innovative sales force detailing aid kits adapted to different customer groups to support the regional
promotional strategy executed by our partners.
Manages related portfolio Marketing budgets in coordination with the Finance Manager.
Digital focus :
Identifies, understand and applies emerging technologies and tools to drive innovative thinkingCreates, supports and develops new opportunities for innovative solutions through external partnersand our consumer communities.Integrates the communication plan with digital to develop the right combination of off and on-lineactivity for maximum effect.Management :
Manage the marketing team, composed by brand managers and an assistant brand managerCollaborate closely with medical, regulatory, Commercial excellence local teams and with theglobal marketing team especially during global brand team meeting, launch meeting follow-up,annual brand plan preparationDrives accountability to ensure ownership of the numbers across the individual team members.Promotes a culture of learning and sharing.He / she completes all activities within the framework and in compliance with company policies and SOPs, Ethics & Compliance rules & Industry Codes of Practice.Profil recherché
Significant knowledge in :
Marketing : OTX (Pharmacy + trade + OTC products) and RXHealth environment : regulation / hospital / pharmacy / Drug / Food supplementMust be able to make professional and compelling presentations; communicate effectively verballyand in writing to large and small audiences.
Knowledge of current best practices in digitalAbility to communicate clearly brand objectives, messages, tools and ensure motivation to salesforce
Demonstrated ability to translate the requirements to the creative team, understand the needs ofour customers and resellers, and evaluate creative concepts from different perspectives to ensure
our communications are on-strategy
Ability to anticipate and manage time constraintsAbility to interact with a global teamComprehensive understanding of company division environment and prioritiesStrict adherence to regulation and company rulesSkills : Interpersonal skills, team player, accurate, keen to data excellence, agile and autonomousMindset : Curious, positive, action driven and sharp mindScholarship : Pharmaceutical, and / or Business School