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eCommerce Digital Marketing Intern
Marina Bay SandsSingapore, SG30+ days ago
Job descriptionSupporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive engagement and conversions as well as other campaign related targets across all business units in all key markets Optimizing KPIs through data driven marketing Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery Ensuring seamless and personalized end-to-end consumer journey to inspire our target audience to make quicker decisions, leading to conversions Coordinating and supporting regular reporting and channel performance analysis Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations Assist in website tagging as it relates to campaign setup and tracking maintenance Applicant must be a full-time matriculated student Internship must contribute to school graduation requirements Passion for digital marketing and customer experience Strong analytical skills Ability to troubleshoot and problem solve in a fast-paced environment Well organized and pro-active with excellent attention to detail Possess excellent communication skills (verbal and written)
Job Responsibilities
Campaign Support
- Executing cross-channel campaigns based on the overall strategy to acquire the right customers, engage them with relevant content and convert them. Channels may include search, programmatic display, youtube, social, email and strategic 3rd party partners
- Coordinating campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)
- Ensuring all digital touchpoints adhere to best practices while maintaining good experience across the consumer journey
- Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive brand awareness, engagement and conversions
- Working with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance
Marketing Optimization
Analytics
Marketing Operations
Manage and coordinate operational requests to ensure smooth and seamless user journey on digital touchpoints like email, MBS website and external websites.
Job Requirements
Education & Certification
Competencies
You agree that it is a condition of employment that you adhere to and abide by all rules, regulations, policies and procedures including without limitation the rules of conduct of the Company.
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Marketing Intern • Singapore, SG