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Marketing Manager

Marketing Manager

85 AMOY PTE. LTD.Singapore
29 days ago
Job description

A Marketing Manager for a restaurant and cocktail bar plays a crucial role in driving customer engagement, increasing brand visibility, and boosting sales. Here's a detailed breakdown of the job scope :

1. Strategy Development

  • Create and implement marketing strategies tailored to the food & beverage industry.
  • Conduct market research to understand customer preferences, competitors, and trends.
  • Develop annual marketing plans aligned with business goals.

2. Brand Management

  • Ensure consistent brand identity across all platforms (menu design, website, social media, interior aesthetics).
  • Develop and refine unique selling propositions (USPs) and brand voice.

    • 3. Digital Marketing

  • Manage social media accounts (Instagram, XHS, TikTok, etc.) : content creation, scheduling, engagement.
  • Oversee email marketing campaigns , newsletters, and promotions.
  • Update and optimize the restaurant / bar website and Google Business profile.
  • Monitor SEO / SEM performance to boost online visibility.

    • 4. Promotions & Events

  • Plan and execute seasonal promotions , happy hour campaigns , and special events (e.g., live music nights, cocktail masterclasses).
  • Collaborate with staff to ensure proper implementation of campaigns.

    • 5. Public Relations & Partnerships

  • Build and maintain relationships with influencers , food bloggers , and media outlets .
  • Seek out collaborations and sponsorships with local businesses and brands.
  • Handle press releases , media coverage, and reputation management.

    • 6. Customer Engagement

  • Monitor and respond to online reviews and customer feedback on platforms like Google.
  • Design and implement loyalty programs or referral incentives.
  • Conduct customer surveys and focus groups to gather insights.

    • 7. Analytics & Reporting

  • Track marketing campaign performance and ROI using tools like Google Analytics, Meta Business Suite, etc.
  • Prepare monthly reports for management on campaign effectiveness and customer engagement.
  • Adjust marketing tactics based on performance data.

    • 8. Budget Management

  • Plan and manage the marketing budget effectively.
  • Allocate funds for digital ads, print materials, influencers, and event sponsorships.

    • 9. Coordination with Internal Teams

  • Work closely with the kitchen, bar, and service teams to promote new menu items or services.
  • Ensure staff are trained on upcoming promotions and branding expectations.

    • 10. Visual Creation

  • Graphic design for flyers, menus, and social posts.
  • Photography and videography for content creation.
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    Marketing Manager • Singapore