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MARKETING MANAGER - 57 EMPLOYMENT AGENCY PTE. LTD.

MARKETING MANAGER - 57 EMPLOYMENT AGENCY PTE. LTD.

57 EMPLOYMENT AGENCY PTE. LTD.Islandwide, SG
1 day ago
Job description

Roles & Responsibilities

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Proven experience in Beauty salons and spas industry
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to work shift, weekend and public holiday

    • Tell employers what skills you have

    Lead Generation

    Tactics

    Aesthetics

    Social Media

    Pay Per Click

    Event Management

    Content Curation

    Online Marketing

    Salons

    Publicity

    Spreadsheets

    Copywriting

    Google Analytics

    Omniture

    Brochures

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    Marketing Manager • Islandwide, SG