Develop and execute the national sales strategy aligned with regional goals and market dynamics.Identify and grow business opportunities across all healthcare segments in ASEAN / South East Asia region.Lead execution of new product launches and go-to-market initiatives.Build, manage, and optimize a strong distributor network across ASEAN / South East Asia region.Set clear expectations, sales targets, and performance standards for distributors.Conduct regular business reviews, performance evaluations, and joint field visits with distributors.Support training, onboarding, and capability-building for distributor sales teams.Evaluate market coverage and recommend transitions between distributor and direct models if needed.Key Account Management & Clinical Engagement
- Lead the Key Account Strategy for major hospitals, including full solution (department and whole-house) conversions.
- Engage senior decision-makers, including hospital administration and clinical leadership, to position Masimo’s full technology suite (SET, rainbow SET, Root, etc.).
- Conduct product demonstrations, evaluations, and clinical in-servicing.
- Lead, mentor, and develop a high-performing local sales team.
- Align internal team efforts with distributor activities to ensure unified market approach.
- Drive high performance through coaching, mentoring, succession planning, and clear goal-setting.
- Promote a collaborative culture aligned with Masimo’s values and high ethical standards
- Develop strong relationships with key customers, KOLs, and institutional buyers.
- Engage with both private and public sector stakeholders (including Ministry of Health).
- Oversee strategic account management and contract negotiations.
- Monitor market trends, competitor activities, pricing dynamics, and healthcare policy.
- Provide regular insights and reports to regional leadership.
- Ensure all distributor and internal activities comply with regulatory and ethical standards.
- Must be able to travel frequently across the ASEAN region (up to 70%).
Cross-Functional Collaboration
- Collaborate with internal teams (regulatory, legal, finance, operations, and marketing) to support business success and ensure compliance.
- Coordinate with global departments to streamline business practices and align execution across geographies.
Minimum & Preferred Qualifications and Experience :
Minimum Qualifications :
- 10+ yearsof experience in medical device sales or healthcare technology, with at least5 years in a leadership or key account role.
- Demonstrated success managing distributor networks and / or direct sales teams in South East Asia.
- Strong understanding of bothpublic and private healthcare systems, regulatory frameworks, and tendering processes in the ASEAN region.
- Experience engaging with senior hospital administration and government stakeholders.
- Proven track record in sales planning, execution, and exceeding revenue targets.
- Skilled trainer and leader capable of developing and inspiring high-performing teams.
- Strong background in new business development and strategic account management.
- Experience working in both large multinational structures and agile startup environments.
Preferred Qualifications :
- Experience in supporting key distributors and managing key accounts.
- Strong understanding of anesthesia, critical care, and hospital automation solutions in the region.
- Familiarity with surgical workflows and mechanically ventilated patient management.
- Experience with Point-of-Care Hemoglobin Testing solutions will be an advantage.
Education :
Bachelor's degree inBiomedical Engineering, Nursing, Life Sciences, orBusiness Administration(is a strong advantage).
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