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Regional Sales Director, SE Asia

Regional Sales Director, SE Asia

Masimo CorporationSingapore, Singapore, Singapore
30+ days ago
Job description
  • Develop and execute the national sales strategy aligned with regional goals and market dynamics.
  • Identify and grow business opportunities across all healthcare segments in ASEAN / South East Asia region.
  • Lead execution of new product launches and go-to-market initiatives.
  • Build, manage, and optimize a strong distributor network across ASEAN / South East Asia region.
  • Set clear expectations, sales targets, and performance standards for distributors.
  • Conduct regular business reviews, performance evaluations, and joint field visits with distributors.
  • Support training, onboarding, and capability-building for distributor sales teams.
  • Evaluate market coverage and recommend transitions between distributor and direct models if needed.
  • Key Account Management & Clinical Engagement

    • Lead the Key Account Strategy for major hospitals, including full solution (department and whole-house) conversions.
    • Engage senior decision-makers, including hospital administration and clinical leadership, to position Masimo’s full technology suite (SET, rainbow SET, Root, etc.).
    • Conduct product demonstrations, evaluations, and clinical in-servicing.
    • Lead, mentor, and develop a high-performing local sales team.
    • Align internal team efforts with distributor activities to ensure unified market approach.
    • Drive high performance through coaching, mentoring, succession planning, and clear goal-setting.
    • Promote a collaborative culture aligned with Masimo’s values and high ethical standards
    • Develop strong relationships with key customers, KOLs, and institutional buyers.
    • Engage with both private and public sector stakeholders (including Ministry of Health).
    • Oversee strategic account management and contract negotiations.
    • Monitor market trends, competitor activities, pricing dynamics, and healthcare policy.
    • Provide regular insights and reports to regional leadership.
    • Ensure all distributor and internal activities comply with regulatory and ethical standards.
    • Must be able to travel frequently across the ASEAN region (up to 70%).
    • Cross-Functional Collaboration

    • Collaborate with internal teams (regulatory, legal, finance, operations, and marketing) to support business success and ensure compliance.
    • Coordinate with global departments to streamline business practices and align execution across geographies.
    • Minimum & Preferred Qualifications and Experience :

      Minimum Qualifications :

    • 10+ yearsof experience in medical device sales or healthcare technology, with at least5 years in a leadership or key account role.
    • Demonstrated success managing distributor networks and / or direct sales teams in South East Asia.
    • Strong understanding of bothpublic and private healthcare systems, regulatory frameworks, and tendering processes in the ASEAN region.
    • Experience engaging with senior hospital administration and government stakeholders.
    • Proven track record in sales planning, execution, and exceeding revenue targets.
    • Skilled trainer and leader capable of developing and inspiring high-performing teams.
    • Strong background in new business development and strategic account management.
    • Experience working in both large multinational structures and agile startup environments.
    • Preferred Qualifications :

    • Experience in supporting key distributors and managing key accounts.
    • Strong understanding of anesthesia, critical care, and hospital automation solutions in the region.
    • Familiarity with surgical workflows and mechanically ventilated patient management.
    • Experience with Point-of-Care Hemoglobin Testing solutions will be an advantage.
    • Education :

      Bachelor's degree inBiomedical Engineering, Nursing, Life Sciences, orBusiness Administration(is a strong advantage).

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    Regional Sales Director • Singapore, Singapore, Singapore