Senior Marketing and Operations Manager - TikTok Local Services

Senior Marketing and Operations Manager - TikTok Local Services

Overview

Local Services aims to become the most trusted local services platform for users and partners, offering a rich daily life experience through products such as POI, Video, LIVE, and Search. Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Responsibilities

• Plan and implement local service campaign / event strategies based on business goals, ramp up platform resources (e.g., product, creator, KOL) to ensure engagement.
• Manage end-to-end marketing campaigns for local services, including budgeting, goal setting, resource allocation, and post-campaign analysis. Translate insights into actionable strategies to support business development.
• Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategies through platform campaigns / events.

Qualifications

Minimum Qualifications

Preferred Qualifications

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices worldwide.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover, and connect. We value curiosity, humility, and a bias for action to make an impact in a fast-growing tech company. We embrace challenges as opportunities to learn and innovate as one team.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to create an environment that reflects the communities we reach.

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