Talent.com
This job offer is not available in your country.
Marketing Manager

Marketing Manager

LUXURY VENTURES PTE. LTD.Singapore
30+ days ago
Job description

1) POSITION SUMMARY

  • Plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.
  • Support the store Business Goals.
  • Support the CRM and increase existing base of VIP customers.
  • Be an ambassador for the represented BRAND and portray at all times a professional and customer-oriented image.

2) KEY PERFORMANCE INDICATORS :

  • Traffic build
  • CRM registration
  • Tagging and life cycle management
  • Social following and engagement

    • 3) KEY AREAS OF RESPONSIBILITIES

    Plan and Manage all Marketing, Advertising, Publicity and Promotional

  • Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
  • Develop media relations policy
  • Initiate, develop, and maintain local, national, and international relations.
  • Initiate, develop, and maintain media contacts for disseminating information.
  • Arrange interviews for and regularly briefs company officials on sensitive and / or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
  • Frequently act as a company spokesperson, representing officials at media interviews and company meetings with approval from Directors
  • Interpret company programs for the media and the public, including retail business areas peculiar to the company.
  • Coordinate ceremonies, press conferences, and other events or special projects.
  • Oversee and manage company use of contracted advertising and public relations
  • Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary

    • Marketing

  • Plan, implement and monitor events calendar for positive brand building through promotional activities
  • Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
  • Partner with Brand to develop seasonal marketing and PR strategies
  • Ensure all marketing materials are approved by Brand and / or Directors.
  • Share store photos with Brand Principal if required.
  • Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
  • Make periodical store visits to better understand the business marketing needs.
  • Build effective working relations with Brand Managers within the Company.
  • Review and research marketing campaigns of competitor brands.
  • Ensure timely submission of all marketing reports including post-event reports.
  • Have strong understanding in Social Media sites and Website updates
  • Monthly engagement with Store Manager at store level

    • 4) POSITION SPECIFICATION :

    Minimum a Bachelor's Degree In Marketing

    Minimum 4-5 years of management experience in luxury goods or a comparable retail environment.

  • Good interpersonal skills
  • Strong Financial Acumen
  • Ability to handle stress, show resilience and adapt to changing market trends.
  • Pleasant Personality with positive attitude
  • Excellent communicator
  • Good Persuasion and negotiation skills
  • Proficient in computer skills

    • Fluent English and both in written and spoken. Knowledge of other language is added advantage.

    Create a job alert for this search

    Marketing Manager • Singapore