Marketing Manager

1) POSITION

SUMMARY

Plan and

manage all marketing, advertising, publicity and promotional events

for the assigned brand(s) according to set guidelines.

• Support the store Business Goals.

Support the CRM and increase existing base of VIP

customers.

Be an ambassador for the

represented BRAND and portray at all times a professional and

customer-oriented

image.

2) KEY

PERFORMANCE INDICATORS :

CRM

registration

Tagging and life cycle

management

Social following and

engagement

3) KEY

AREAS OF RESPONSIBILITIES

Plan and Manage all Marketing, Advertising, Publicity

and Promotional

Plan

and direct advertising, public relations, and promotional events

and strategies for the assigned Brand(s).

Initiate, develop, and maintain local, national, and

international relations.

Initiate, develop,

and maintain media contacts for disseminating

information.

Arrange interviews for and

regularly briefs company officials on sensitive and / or

controversial issues; recommends public relations course of action

in crisis and in routine public relations situations.

Frequently act as a company spokesperson, representing

officials at media interviews and company meetings with approval

from Directors

Interpret company programs for

the media and the public, including retail business areas peculiar

to the company.

Coordinate ceremonies, press

conferences, and other events or special projects.

Oversee and manage company use of contracted advertising

and public relations

Manage the advertising,

public relations, and promotional budget by writing the narrative,

projecting costs, determining

necessary

Marketing

Plan, implement and monitor events calendar for positive

brand building through promotional activities

Develop Marketing plans for the Brand(s) and attain

necessary approvals prior to execution. The Marketing Plan must

have an ROI indicated for every initiative (where

possible).

Partner with Brand to develop

seasonal marketing and PR strategies

Ensure

all marketing materials are approved by Brand and / or

Directors.

Share store photos with Brand

Principal if required.

Ensure a copy of all

final marketing materials are sent to Brand Principal if

requested.

Make periodical store visits to

better understand the business marketing needs.

Build effective working relations with Brand Managers

within the Company.

Review and research

marketing campaigns of competitor brands.

Ensure timely submission of all marketing reports

including post-event reports.

Have strong

understanding in Social Media sites and Website updates

Monthly engagement with Store Manager at store

level

4) POSITION

SPECIFICATION : Minimum a

Bachelor's Degree In Marketing

Minimum 4-5 years

of management experience in luxury goods or a comparable retail

environment.

Good interpersonal

skills

Ability to handle stress, show resilience and adapt to

changing market trends.

Pleasant Personality

with positive attitude

Excellent

communicator

Good Persuasion and negotiation

skills

Proficient in computer

skills

Fluent English and both in

written and spoken. Knowledge of other language is added

advantage.