Roles & Responsibilities
Role and Responsibilities
1. Scope of the role :
As a CTO , you are expected to serve as a Digital Transformation Leader for SEA markets which will
require you to have strong strategic knowledge on digital platforms and hands on experience of
digital planning and execution.
The role requires you to :
- Overall account stewardship and team management
- Responsible for the accounts digital strategy and approach
- Accountable for flawless planning and activation
- Expert knowledge on all digital buys especially performance media
- Effectively communicate and collaborate with multiple stakeholders
- Lead measurement, success metrics and learning agenda
- Lead data analysis and storytelling
- Drive innovations and initiatives from media partners
- Have strong numerical ability
- Use excel to make sense of data and create client facing reports – SEM, Shopping Ads, Social,
Programmatic, Video, Display
Finance stewardship i.e. ensuring all plans are billed promptly and accurately2. Required Skills & Attributes :
10+ years of experience in digital transformation or strategic transformation consulting.Hands on experience with activation across digital platforms i.e. Google Ads, TikTok, X, Meta,DV360, Microsoft Ads
Google Analytics / Adobe Analytics experience is good to haveStrong passion for and knowledge of Artificial Intelligence with focus on Machine Learning,LLM
Strong familiarity with digital metricsIn-depth knowledge of integrated marketing ad digital disciplines i.e. audience targeting,analytics
Strong client facing communication and presentation skills and inter-agency relations skillsTeam player with the confidence and integrity to earn client and internal team confidencequickly
Strong attention to detail is required & Can work independently with self-learning attitudeDemonstrate critical thinking, problem solving abilities and time management skillsAble to articulate and communicate clearly and persuasivelyEffective under pressure, high energy, and a collaboratorFlexibility to work long hours and odd timings3. Qualifications :
Masters in Data Science & Data Management with focus on Data Lake Data Warehouseconcepts
Degree in Data Science with PYTHON, PIG and relevant program knowledge on PrincipalComponent Analysis(PCA), dimension reduction (DR)
Tell employers what skills you have
Vendor Relationships
Security Architecture
Machine Learning
Program Development
SEM
Strategy Development
Vulnerability Management
Critical Thinking
Artificial Intelligence
Stewardship
Digital Strategy
Python
Team Management
Data Science
Integrated Marketing
Consulting