Senior Marketing Manager

People & Talent at Hegen | Building connections and maximizing potential | We are hiring!

At Hegen, we redefine the parenting experience with award-winning innovations tailored for mothers and their little ones. As a trusted brand in mother and baby products, our mission is to empower mothers in their breastfeeding journey and ease the transition into parenthood through meaningful products and services. Recognised as one of Singapore’s top 10 fastest growing companies, Hegen takes pride in creating practical solutions that combine thoughtful designs with functionality and sustainability for time-strapped parents.

About the Role

The Senior Marketing Manager is a key leadership role responsible for driving Hegen’s brand growth through integrated 360° go-to-market (GTM) strategies, creative direction, and consumer-first engagement. This role will lead the full marketing ecosystem, from brand storytelling and digital activation to campaign performance and cross-market alignment, ensuring every touchpoint builds both equity and impact.

The ideal candidate is an experienced marketer who combines creative flair with strong analytical skills and leadership acumen. You will work closely with cross-functional teams to deliver impactful campaigns, enhance brand storytelling, and build meaningful connections with our customers and partners.

Key Responsibilities

Brand & Creative Leadership

• Champion the development of first-in-class consumer engagement and brand campaigns that deliver measurable results and emotional resonance across all channels.
• Lead creative strategy and direction in partnership with the Creative team to ensure all assets reflect brand DNA, campaign objectives, and consumer insights.
• Guard and evolve brand equity by ensuring all communications, activations, and experiences consistently embody Hegen’s tone, purpose, and visual identity.

Integrated 360° GTM Strategy

Insights, Performance & Budget Management

Requirements

What we offer

Seniority Level

Mid‑Senior level

Employment Type

Full-time

Job Function

Marketing, Strategy / Planning, and Public Relations

Industries

Retail and Consumer Services

Apply Now

If you’re inspired to make a difference and grow alongside a dynamic team, we would love to hear from you! Please submit your resume and cover letter directly to careers@hegen.com .

At Hegen, we are deeply passionate about building a purpose-driven, inclusive, and collaborative workplace where every team member is empowered to thrive. We believe in nurturing personal growth, providing meaningful challenges, and creating opportunities for career advancement at every stage of your journey with us.

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