Digital, Marketing & Communications Senior Executive

Roles & Responsibilities

At MAMA, we don’t just run hotels — we create places full of life, laughter, and creativity. We’re looking for a Digital, Marketing & Communications who can bring fresh ideas, digital know-how, and strong communication skills to strengthen our visibility and brand image.

Reporting directly to the General Manager & Owner, you’ll take the lead on digital campaigns, PR, events, and brand storytelling — making sure MAMA stays top of mind for guests, media, and our local community.

Job Overview

Digital & Marketing Operations

• Manage the marketing budget, forecasting, and tracking to maximise ROI.
• Plan and execute digital campaigns (Google Ads, Meta, TikTok, etc.) to drive awareness, engagement, and direct bookings.
• Oversee brand.com and third-party listings, ensuring accurate content and timely updates.
• Develop and manage social media calendars, leveraging trends to boost engagement.
• Partner with agencies and commercial teams to deliver high-performing paid media campaigns.
• Maintain brand consistency across social, website, email, and advertising.
• Collaborate with CRM and loyalty teams on email marketing and personalised offers.
• Keep marketing materials, databases, and photo / video archives updated.
• Work with Rooms, F&B, and Banquet teams to support bookings through marketing initiatives.
• Support hotel openings, activations, and special projects.
• Ensure all activities meet brand standards of quality and professionalism.

Public Relations & Events

Qualifications

MAMA Would Love It If :

Other Duties :

This job description is not an exhaustive list of all the job functions that a team member may be asked to perform from time to time at the direction of the leadership team.

Tell employers what skills you have

CRM

Excellent Communication Skills

Archives

Budget Management

Social Media

True Team Player

Stay Calm Under Pressure

VIP

Email Marketing

Event Planning

Public Relations

Digital Marketing

Pressure

Video Editing

Storytelling

Media Relations