Roles & Responsibilities
The Role
The Category Manager is to develop and implement strategic plans for assigned categories within the framework of a disciplined category management business process so as to achieve company’s financial goals and objectives, improve market share, customer satisfaction and productivity performance measures for the company.
- Achieve category sales, profit and income goals and objectives through developing and implementing strategic business plans for the assigned categories
- Develop, implement, and manage an optimum product mix that focuses on customers’ needs.
- Develop and implement promotional plans that bring excitement and incremental sales to the stores
- Develop and implement placement and planogram strategies that improve category turnover and positively influence customer shopping behaviour
- Develop and implement a competitive pricing strategy that delivers value to our customers.
- Establish collaborative retailer / supplier relationships to maximise income / terms / discounts to improve sales and profitability of category
- Implement a strong corporate label program in the assigned categories to improve the sales and profitability of the company
- Ensure compliance with the Company’s policies including without limitation the stock ageing & write-off management process while performing and discharging your duties.
- Achieve reduction in shrink budget objectives through disciplined buying and inventory management processes
- Participate, communicate, and support a culture of learning, teamwork and sharing internally and externally with the stores, DFI business units in and outside Singapore
- Establish collaborative relationship with licenses and OEM suppliers
- Owns the full product development cycle (eg : Product curation, Design, QC, Freight arrangement etc)
About You
Degree in Business, Marketing, or a related disciplineAt least 3 years of relevant experience in category management, merchandising, or marketing, preferably within the retail or FMCG industryStrong commercial acumen with a proven track record in driving category performance, sales, and profitabilityProficient in data analysis, including interpreting sales data, customer insights, and market trends to drive decisions (Excel; PivotTable, VLookup / Tableau / Nielsen)Experience in managing supplier relationships & negotiating termsExcellent communication and stakeholder management skills—able to collaborate cross-functionally and influence key partnersHighly self-motivated, with strong organisational skills and the ability to manage multiple priorities in a fast-paced environmentStrong customer-centric mindset with the ability to balance commercial goals and customer needs effectivelyTell employers what skills you have
Category Marketing
category insight
Restaurants
Listings
Category Analysis
Supply Chain
Relationship Management
Pricing Strategy
Category Management
Merchandising
Inventory Management
Retail Category Management
Customer Satisfaction
Business Process
Product Development
Turnover