Roles & Responsibilities
About the Role
COTU is looking for a strategic, energetic, and creative Marketing & Content Experience Executive to join our growing team. This hybrid role is responsible for executing marketing campaigns across our venues while actively planning and capturing content that connects with our audiences. You’ll be hands-on in the field—attending events, briefing creatives, capturing behind-the-scenes moments, and owning campaign performance.
This role requires someone who understands both content creation and campaign execution, is confident using a camera or mobile to shoot, and thrives in a fast-paced, hospitality-driven environment.
Responsibilities
Marketing Campaigns & Strategy
- Lead the planning, coordination, and execution of integrated marketing campaigns across venues
- Align marketing efforts with internal teams including events, partnerships, and sales
- Monitor and manage the master marketing calendar, ensuring deadlines are met
- Ensure brand consistency across all touchpoints, both online and offline
Social Media & Content Planning
Develop, manage and execute content calendars in alignment with monthly campaigns and key eventsBrief design and content teams on required assets for campaigns and platformsMonitor social media trends and adjust content strategy to match audience preferencesContent Capture & Creation
Capture short-form video and photography using mobile or camera for platforms like Instagram and TikTokAttend events, pop-ups, and internal shoots to document key moments and generate real-time contentCollaborate with the designer and editor to ensure all captured content is edited and delivered for useKOL & Influencer Management
Identify, outreach to, and manage relationships with local influencers and content creatorsCoordinate campaign briefs, content timelines, and event attendanceTrack deliverables, ensure brand alignment, and measure performance of influencer collaborationsCopywriting & Communications
Write clear and engaging copy for social media, newsletters, press releases, and campaign materialsWork with CRM tools to segment audiences and personalize communicationsPerformance & Analysis
Track and report on campaign performance using platform analyticsSuggest optimizations based on content engagement, email open rates, and social reachRequirements
Minimum 2 years of experience in marketing or content roles, preferably in hospitality, lifestyle, events, or creative industriesStrong understanding of campaign planning and execution across digital and offline channelsHands-on experience creating content with a mobile or camera (especially video)Excellent copywriting and organizational skillsFamiliarity with content planning tools (Notion, Trello, Airtable), social platforms, and CRM tools like Mailchimp or KlaviyoConfident working independently, but collaborative in approachTell employers what skills you have
CRM
Press Releases
Designer
Lifestyle
Customer Experience
Social Media
Content Strategy
Marketing
Strategy
Camera
Photography
Copywriting
Integrated Marketing
Trello
Airtable
Hospitality