Marketing & Social Media Executive / Manager

Marketing & Social Media

Executive / Manager

• Purpose
• : Drive brand growth,

lead generation, and customer engagement through integrated

marketing strategies and social media

management.

Key

Responsibilities

1.

Strategy & Planning

Develop omnichannel marketing plans (digital, social, email,

events).

Align social media content with

broader marketing campaigns.

2.

Content Creation

work w

others to Design and write marketing collateral (blogs, emails,

ads, brochures).

work w others to Create

engaging social media posts (videos, graphics, stories,

polls).

3.

Campaign

Execution

Manage paid ads

(Google Ads, Facebook / Instagram Ads).

Schedule

and publish social content using tools like Hootsuite or

Later.

4.

Audience

Engagement

Respond to

comments / messages on social platforms.

Build

email lists and nurture leads via drip

campaigns.

5.

Analytics &

Optimization

Track

performance of campaigns and social media

efforts.

Adjust strategies based on data

insights (e.g., A / B testing).

6.

Brand Management

Maintain

consistent brand voice across all channels.

Monitor online reputation and address

feedback.

7.

Collaboration

Work with

sales, design, and product teams to align

goals.

Partner with influencers or agencies

for campaigns.

8.

Budget

Management

Allocate funds

across marketing and social media

activities.

####

1. Revenue & Lead

Generation

Lead Volume

Number of qualified leads generated monthly.

Conversion Rate

: % of leads converting to

customers.

Customer Acquisition Cost (CAC)

Cost per acquired customer.

ROI

: Revenue

generated vs. total marketing / social

spend.

####

2. Engagement &

Social Metrics

Engagement

Rate

: Likes, comments, shares, saves per

post.

Follower Growth

: Monthly increase in

social followers.

Click-Through Rate (CTR)

% of users clicking links in ads / emails / social

posts.

Social Reach / Impressions

: Total

audience exposed to content.

####

3. Content Performance

Top-Performing Content

: Viral posts, high-traffic blogs, or

emails.

Email Metrics

: Open rates, CTR,

unsubscribe rates.

Video Views / Completion

Rate

: For platforms like

YouTube / TikTok.

####

4. Brand

Awareness

Website Traffic

Unique visitors from social / media campaigns.

Brand Mentions

: Volume of organic

mentions / reposts.

Search Rankings

: SEO

improvements (e.g., keyword

rankings).

####

5. Operational

Efficiency

Response Time

Speed of replying to social DMs / comments.

Campaign Timeliness

: % of projects delivered on

deadline.

Cost Per Click (CPC)

: Efficiency

of paid

ads.

###

Skills & Tools for

Success

Technical

Skills

Proficiency in Google Analytics, Meta

Ads Manager, Canva, email platforms (Mailchimp), and social

schedulers.

Soft

Skills

Creativity, multitasking,

adaptability to trends, and data-driven

decision-making.

Working

Hour : 5 Days

Work-Week

9am -

6pm

Salary :

Please

provide your expected salary

Whatsapp to ANNA

90056640 or Email Resume to MD@abp.sg