Roles & Responsibilities
MISSION
Reporting to the Managing Director and serving as a member of the local Executive Committee, the Commercial Director is responsible for translating the global commercial strategy to the specific market opportunities of the SEA region.
This role leads the commercial team to drive sales performance through effective strategies and a performance-driven culture. It ensures the integration of all commercial needs across departments through close cross-functional collaboration.
The Commercial Director champions the core values of the Maison while attracting, developing, and inspiring top talent.
KEY RESPONSIBILITIES
Network Development & Strategy
- Build a 3-year network development strategy for SEA, aligned with the Maison’s global direction and market potential
- Identify and evaluate commercial development opportunities to expand the brand’s footprint
- Establish strong relationships with mall management teams. Support lease negotiations with landlords to improve profitability
Sales Performance Management
Develop the 3-year commercial sales planSet ambitious yet realistic sales targets across the network and monitor performanceEnsure robust follow-up and reporting of retail network resultsValidate each boutique’s Commercial Action Plan, ensuring feasibility and timely follow-upDefine and lead High Jewellery action plans, including participation in local and international eventsRetail Partner Account Management
Define and implement business plans to drive partner sell-outEnsure alignment between Retail Partner performance and Maison’s strategic objectives through regular reviews and KPIs monitoringSupport Retail Partners with operational excellence : optimize assortments, streamline stock management, and improve in-store client experienceDrive retailization efforts through coaching, sharing of best practicesRetail Operations Excellence
Guarantee the highest standards of boutique operations (client experience, client service, boutique maintenance)Ensure full implementation of Maison policies and procedures, adapted to local regulations where neededSupport the deployment of dedicated tools to optimize Retail operations and improve productivityClient Development & Clienteling
In coordination with the Client team, lead the development and implementation of relevant boutique clienteling initiatives and CRM programsRepresent and act as an ambassador of the Maison and the market during events and with clientsTeam Management & Talent Development
Inspire and motivate Boutique Managers to build cohesive and high-performing sales teamsManage Boutique Managers by tracking performance for overall team and individual staffLead recruitment, performance reviews, feedback processes, succession planning, and coaching initiativesCollaborate closely with the local Trainer to build and execute Individual Training Plans for boutique managementSCOPE
Geographical Area : Southeast Asia (Singapore, Malaysia, Thailand, and Export Markets)
Team Management : Direct management of 6 team members (office and retail)
CANDIDATE PROFILE
SKILLS
Retail / Retail Partner Strategy & OperationsBusiness DevelopmentSales Performance ManagementClient Development & CRMTalent ManagementCross-functional Project LeadershipEXPERIENCE
10-15 years in commercial leadership roles, ideally within luxury retailProven experience in international companies and multicultural environmentsSolid retail operational background is essentialATTITUDE
Entrepreneurial spiritClient-centric mindsetResults-focusedSTRENGTHS
Inspirational leadership with the ability to align and galvanize teams around a shared visionStrong communication and interpersonal skillsHigh empathy and people-oriented leadershipResilience and adaptability under pressureTell employers what skills you have
CRM
Talent Management
Account Management
Leadership
Talent Development
Operational Excellence
Landlords
Translating
Succession Planning
Lease Negotiations
Strategy
Adaptability
Team Management
Team Lead
Business Development
Performance Management
Clienteling
Global Mindset
%20PTE.%20LTD.){kind=logo}