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Marketing Manager -Functional Beverages (FMCG) - FORTUNE 9 GROUP PTE. LTD.
FORTUNE 9 GROUP PTE. LTD.D12 Balestier, Serangoon, Toa Payoh, SG10 days ago
Job descriptionBachelor’s degree with a minimum of 5 years’ experience in branding and marketing, preferably in FMCG. Proven copywriting experience with the ability to create compelling, brand-aligned content. Strong communication, presentation, and storytelling skills. Analytical mindset with a deep understanding of consumer profiles and market trends. Well-organised with excellent timeline management skills and attention to detail.
Roles & Responsibilities
- Develop and execute branding and marketing plans to strengthen brand positioning and achieve business growth objectives.
- Collaborate closely with Operations, R&D, Training, and head of Business development to ensure campaigns are aligned and effective.
- Establish strategic brand partnerships to expand brand reach and boost consumer engagement.
- Manage and direct agencies in creating and executing impactful digital marketing and public relations strategies.
- Collaborate with local marketing teams to transform brand strategies into actionable, results-driven campaigns aimed at increasing market share, enhancing brand equity, and improving customer experience.
- Craft persuasive and engaging copy for campaigns, product launches, and brand communications, ensuring messaging consistency across all platforms.
- Manage the annual marketing budget and monitor campaign performance to ensure Marketing ROI targets are achieved.
Requirements :
Tell employers what skills you have
Management Skills
Customer Experience
FMCG
Marketing
Brand Equity
Public Relations
Attention to Detail
Digital Marketing
Copywriting
Storytelling
Business Development
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Marketing Manager • D12 Balestier, Serangoon, Toa Payoh, SG