Marketing Executive

Plan and execute all digital marketing,

including SEO / SEM, marketing database, email, social media and

display advertising campaigns

Design, build

and maintain our social media presence

Measure

and report performance of all digital marketing campaigns, and

assess against goals (ROI and KPIs)

Identify

trends and insights, and optimize spend and performance based on

the insights

Brainstorm new and creative

growth strategies

Plan, execute, and measure

experiments and conversion tests

Collaborate

with internal teams to create landing pages and optimize user

experience

Utilize strong analytical ability

to evaluate end-to-end customer experience across multiple channels

and customer touch points

Instrument

conversion points and optimize user funnels

Collaborate with agencies and other vendor

partners

Evaluate emerging technologies.

Provide thought leadership and perspective for adoption where

appropriate