E-commerce Strategy & Growth Manager

Roles & Responsibilities

Job Description & Requirements

HLG WAREHOUSE PTE. LTD. is seeking an experienced E-Commerce Manager to lead our online business growth within Singapore and the region. The role requires a strong understanding of e-commerce operations, online platforms, data analytics, supply chain coordination and user-experience optimisation.

Key Responsibilities

1. Develop and execute the strategic roadmap for online business growth, including website/brand site expansion, marketplace operations, traffic acquisition and conversion improvement.
2. Manage e-commerce platforms (such as Shopee, Lazada, brand website) operations — including product listing, page optimisation, promotion planning, inventory and logistics coordination.
3. Monitor, analyse and report key e-commerce metrics (e.g., site visits, click-through rate, conversion rate, average order value, repeat purchase rate) and implement improvements.
4. Collaborate across functions (warehouse/fulfilment, logistics, customer service, marketing, finance) to ensure smooth order fulfilment, excellent customer experience, and cost-effectiveness.
5. Lead and nurture the e-commerce team (e.g., operations specialists, content editors, customer service personnel), driving overall team performance and capability.
6. Keep abreast of industry trends, platform rule changes, new tools/technologies and propose innovative initiatives to enhance competitive advantage.

Requirements

• Bachelor’s degree or higher in e-commerce, marketing, business administration, supply chain/logistics or related field.
• Minimum 3–5 years of relevant experience in e-commerce platform operations; prior role as operations manager or equivalent strongly preferred.
• Strong familiarity with marketplace operations (Shopee, Lazada), online advertising, platform rules, data-driven decision making.
• Excellent analytical skills, logical thinking and problem-solving ability; able to independently plan, execute and optimise operations.
• Excellent communication skills, project management capability and leadership experience. Prior cross-department collaboration is an advantage.
• Good command of written and spoken English;

Tell employers what skills you have

Excellent Communication Skills
Leadership
Growth Strategies
Analytical Skills
Customer Experience
Online Advertising
Inventory
Supply Chain
Transparency
Administration
Project Management
Transportation
Customer Service
Decision Making
Data Analytics