Marketing Analyst - Apple Search Ads

Your responsibilities will

be : Building and

scaling Apple Search Ads campaigns for multiple mobile

apps.

Optimizing campaigns based on ROAS, CPA,

TTR, CR, while aligning with internal ROAS goals.

Designing and implementing a comprehensive testing

strategy (keywords, ad groups, localizations, bidding,

automation).

Collaborating closely with ASO,

Product, and Creative teams to drive synergy between organic and

paid traffic.

Continuously identifying growth

opportunities - including experiments with Custom Product Pages,

new geos, funnel improvements, and advanced targeting.

Monitoring trends, benchmark performance against

competitors, and adjust strategy accordingly Maintaining campaign

hygiene : regular audits, budget pacing, creative

refreshes.

What

you'll need :

• Bachelor's degree

and above in Marketing or related majors.

related work experience performance marketing, ideally in mobile

application or gaming industry.

managing Apple Search Ads.

proficient in Excel / Google Sheets, BI dashboards, and MMP tools

(AppsFlyer, Adjust).

(e.g.,

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SearchAds.com , SplitMetrics Acquire)

or scripting custom workflows.

structure and analyze A / B tests (keywords, creatives, user

segments, CPT bidding).Entry level

position. Fresh graduates are welcome.