Young Women's Christian Association of Singapore - Senior / Manager, Marketing & Communications

Roles & Responsibilities

Purpose of Job

Develop the strategic marketing framework and responsible for overall brand and marketing strategy of the Association and spearheads and executes communication initiatives and integrated marketing communications efforts to promote greater public awareness for the Association.

Drive online and offline branding and media strategy and manage the marketing budget. Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness.

Responsible for the annual marketing strategy and budget process, consulting to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities. Find possible prospects and partnership opportunities.

Analyse existing marketing collateral with a critical eye to identify and improve current processes when needed. Develop marketing team by providing information, educational opportunities, and experiential growth opportunities.

Key Responsibilities

• Responsible to develop, plan and implement effective marketing

strategies which includes identifying marketing channels, media,

planning, production of various marketing collaterals to

communicate key messages and programmes.

newsletters, annual reports and publicity materials on a timely

basis.

inplementation which includes planning, monitoring of

campaign effectivenss and analysing of survey outcomes and

identifying partnership opportunities.

copy and other marketing materials.

trends competitor products, and other information relevant to the

Association's marketing objectives. Uses marketing expertise to help

direct strategy and planning for promotional materials, sales tactics,

and other department activities.

Competencies

problem solving skills.

deadline.

would be advantageous.

A team player and able to work well in a collaborative environment.

Tell employers what skills you have

Corporate Branding

Tactics

Creative Problem Solving Skills

Annual Reports

Media Strategy

Marketing Strategy

Customer Marketing

Budget Process

Written Skills

Publicity

Publications

Media Planning

Team Player

Brand Awareness