Social Media Executive

Company : Abundant

Life Planners - AIA

Singapore

About

Us : At Abundant Life

Planners, we believe in touching lives and changing destinies . As

one of the most dynamic and purpose-driven financial advisory

groups under AIA, we empower individuals and families to grow their

wealth, steward it wisely, and leave a lasting legacy. With a

strong digital presence and an expanding team, we are now looking

for a creative and organized Social Media

Executive to bring our brand to life

online.

Key

Responsibilities : Content Creation &

Curation

Plan, create, and publish engaging and on-brand content

across social media platforms (Instagram, Facebook, LinkedIn,

TikTok)

Collaborate with internal advisors and

the marketing team to develop weekly themes, campaigns, and

stories

Design visuals, reels, and carousels

using Canva or similar tools

Write clear,

compelling captions aligned with Abundant Life Planners' voice and

values

Strategy &

Growth

Assist in developing and executing the monthly content

calendar

Track content performance and

optimize based on engagement, reach, and conversion

metrics

Grow community organically by managing

DMs, comments, and follower engagement

Work

closely with leadership to support recruitment and lead generation

campaigns

Campaigns &

Projects

Coordinate ad-hoc projects such as event promotions,

webinar campaigns, product spotlights, and lead magnet

funnels

Support content production for client

seminars, career events, and digital lead magnets (eBooks,

blogposts, newsletters)

Platform

Management

Maintain and update all official social media accounts

and profiles

Monitor competitor pages and stay

on top of social media trends, especially within finance,

lifestyle, and digital

marketing

Qualifications :

1-2 years of experience in social media or digital

marketing (fresh grads welcome with strong portfolios)

Proficiency in Canva, Instagram, Facebook, LinkedIn, and

TikTok

Excellent written English and a strong

grasp of visual storytelling

Familiarity with

financial services, wealth, or lifestyle branding is a

bonus

Strong attention to detail, time

management, and ability to meet

deadlines

Bonus

Skills (Not

Mandatory) :

Basic video editing (CapCut, InShot, Premiere

Rush)

Bilingual writing (English &

Mandarin)

Knowledge of Meta Ads Manager or

email marketing tools (Mailchimp,

Flodesk)

What

You'll Gain :

Hands-on experience working closely with top financial

planners and brand strategists

A chance to

shape the digital voice of one of the most exciting advisory brands

under AIA

Opportunities to grow into a digital

marketing strategist or content lead role

Exposure to purpose-driven work, where finance meets

faith, family, and future